One of the most talked about series this year was HBO’s The Heirs, and the fashion industry’s leading trend is quiet luxury or Old money aesthetics. And these two phenomena have much more in common than they seem. The show itself focuses on the lives of the world’s elite, but we’re more concerned with the style of the main characters, which netizens refer to as anonymous upper-class fashion, rather than plot twists.
Members of the Roy family don’t wear flashy logos, display branded bags, and don’t mind their extravagant collaborations. At first glance, his things seem the most ordinary. But this is only at first glance. If you take a closer look at the “heirs” images, you can see that Kendall’s plain shirt was purchased from Loro Piana, Lucas’ gray sweater was purchased from Acne Studios, and Shiv’s pants were purchased from Altuzarra. The four seasons of the show have made it clear how 1% of the population of this planet dresses.
But the fashion industry decided to make a global trend out of it. According to Tagwalk statistics, the number of logos in the autumn-winter 2023 collections decreased by 54% compared to last year. And the popularity of brands promoting intellectual minimalism began to grow rapidly. That’s why we’re hearing more and more about Loro Piana, Brunello Cucinelli, Tom Ford, Max Mara, The Row, Ralph Lauren or Gabriela Hearst.
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Withdrawn from the series “Heirs” -
Withdrawn from the series “Heirs” -
Withdrawn from the series “Heirs”
It turns out that it is not at all necessary to wear things with bright logos to look expensive? And how does clothing in general affect the perception of a person by others? We consider these and other questions in our material.
The value of clothing in human life
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Max Mara Autumn 2023 -
Row Resort 2024 -
Loro Piana Autumn 2023
Appearance plays an important role in human life. Even the famous proverb claims that they met us precisely in clothes. With its help, it is much easier to create the first impression, which will become the basis of a portrait of a person. Some clothing items can tell much more about us than a detailed resume. For example, when we see a person in a formal suit, we immediately classify him as an office worker, but about a man in baggy jeans, sneakers, and a giant chain around his neck, we think he’s a hip-hop fan. hop.
Clothing characterizes us as a person. Some wardrobe items actually tell us what kind of music we listen to, which influencers we follow, which movies we inspire. So do not underestimate the role of clothing in human life.
What betrays our social status and financial situation?
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Brunello Cucinelli SS24 -
Row Resort 2024 -
Max Mara SS23
Now let’s move on to the most interesting practical part. In this block, together with stylist Elvira Yankovskaya, we will tell you which things you should say goodbye to forever, and which items should, on the contrary, take a closer look.
logo frenzy

Do you remember what we talked about at the very beginning of the material? Designers and the high fashion community are fed up with the logo craze. You no longer need to wear sweatshirts and hoodies that indicate where they were purchased to focus on a status image. Our fashion department recommends choosing a basic cashmere sweater that will never go out of style and will last for many seasons.
This approach is also endorsed by stylist Elvira Yankovskaya: “A rich person does not show brands and brands. On the contrary, he wears them casually, casually. The owner of a recognizable thing with a logo applies it to the village and the city, wears it with dignity and unconsciously takes it out.
copies

“Cheap replica bags and shoes spoil the impression of the whole image, like angels of the apocalypse. You can dress stylishly hundreds of times, but Jacquemus or Gucci’s lousy polished Chinese interpretation will thwart all your efforts,” continues Elvira. Fake and fake don’t fit a person’s status portrait. Such outfits show a person understands little about fashion. .
Poor quality accessories

Yes, an impressive collection of bags is very important for women. However, we recommend that you focus on quality, not quantity. After all, accessories are the basis of the status image. Therefore, if you want to look expensive, do not buy bags from mass market brands, it is better to choose local brands that make quality bags in the old money style.
poor quality shoes

Another thing that gives away your social status and financial situation is shoes. Like a bag can say a lot about a person. Therefore, it is important not only to buy high-quality models (which “aging beautifully”), but also to care for them. After all, dirty shoes or worn shoes will definitely not decorate the image.
Nostalgic

Vintage is great, but don’t overdo it. By the way, Ira Dubina, the author of the Megastyle Telegram channel, talked about this last year. A status item with a history will suffice to show you understand fashion. But a vintage total bow can look cheap. After all, we are not in the novel “The Poor”.
Source: People Talk

Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.