Lacoste launches its first women’s underwear, almost 60 years after its men’s underwear

The tie can also be won in front of the underwear department. No, that’s not the title of Titiou Lecoq’s next book, Set free! The feminist battle is won in front of the dirty laundry basket, but an observation that can be made in the face of the Lacoste brand which will have waited almost sixty years after starting to produce men’s underwear before doing the same for women’s. We won’t even talk about feminist victory, but we can still ask ourselves how long it will take before launching this new line.

Lacoste finally offers women’s underwear, a sign of a change in the perception of women’s sport?

In 1966, Lacoste created its first collection of men’s underwear. And so it is only in 2023 that he finally begins to offer women’s underwear, as reported FashionUnited. Some want to be a lot sportswearothers more delicate, but all benefit from the know-how of the French house founded in 1933. It may have been necessary for women’s sport to gain visibility, popularity and power of influence because the brand is also interested in its underwear.

Slowly but surely, the creative director of Lacoste since the beginning of 2023, Pelagia Kolotouros, is therefore infusing her paw with the brand of the crocodile. shoe size sportswear passed to Yeezy, The North Face, adidas and Calvin Klein knows how to perfectly mix fashion and sport with a female gauze more than welcome.