YouTube CEO Susan Wojcicki called it a “big deal” this week when the digital video giant switched from NewFronts for a one-week stream and launched a slideshow with advertisers featuring Lizzo, MrBeast and others.
“The viewer has more choices than ever before about what to watch or where to watch,” Wojcicki said in his keynote. Said. “And they continue to use YouTube.”
After Radio City Music had room for several new founders before Covid forced online production, the Google-owned video feed moved to the Imperial Theater on Broadway, where Temptations is a musical. not very proud Played until last January.
The opening number of the night would fit in the slot with the Grammy winner. night show Bandleaders John Batiste and Scary Pockets gave flamboyant musical performances in the halls and on stage. The theme music ran throughout the performance, including performances by Lizo and Nija. The creator community was front and center as well, with subscription giant MrBeast among the attendees.
Wojcicki cites a Nielsen study that found that YouTube will reach 230 million monthly viewers in the US and 135 million viewers via connected TV. “Audiences that matter to you come to YouTube to see the most relevant content in their lives,” he said.
Alan Tigesen, president of the United States and global partner of YouTube, said that, according to Nielsen, advertiser spend on YouTube is 23% higher than television and double that of other digital video media.
In addition to reaffirming YouTube’s importance in the streaming space, it announced a new tool that allows advertisers to set target frequency. He said technology will help eliminate waste and create a more enjoyable environment for the audience.
Source: Deadline
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