More than a third of Russians stopped using Instagram *. This is indicated in the results of the online survey of the Zarplata.ru service, which was conducted from 5 to 15 May among 2,100 residents of the country.
38% of Russians stopped using the site in the first half of May. 35% said they lost nothing and spent too much personal time, 24% said they don’t use the social network because it’s against their policy, they don’t want to download too much on their smartphone – 22%, 7% VPN slows down other apps, 12% each of the above reasons supports.
Of the users who left, 45% go to VK, 39% to Telegram, 9% to Odnoklassniki, and 7% do not use social networks at all.
It is also known that 14% of the respondents have a business account on this social network. 57% (leading Instagram) moved to other social networks, and 15% were already present on other sites and reported leaving subscribers.
Did not switch to other social networks for work – 28%. 43% of Russians managed to reorganize to work on other social networks, 21% did not manage to restructure processes in any way, and now 14% work hard on other sites. 22% of the participants did not have any difficulties while working with other social networks.
Recall that on March 21, the activities of Instagram and Facebook, owned by Meta, were recognized by Roskomnadzor and the Prosecutor General’s Office as extremist and banned in Russia. This came in response to the publication of an internal letter stating that the company has temporarily lifted the ban on its social networks for residents of a number of countries to post information containing calls for violence against Russian citizens, including military personnel. Later, a representative of Meta explained that this call concerns the military and that they aim to limit such actions against ordinary Russian citizens. As a result, Facebook has been blocked in Russia since March 4 and Instagram since March 14.
* Recognized as extremist and banned in Russia.
Source: People Talk
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