Fox and NBCUniversal Upfronts presenters make fun of Netflix and Disney “Paywall”

In New York, Fox and NBCUniversal executives today unveiled a traditional two-way “paywall” strategy for Netflix and Disney, the first of many hello plans this week.

At the start of Fox’s largely virtual event, Ad Sales Director Marian Gambeli teased that the industry would be switching to subscription streaming in recent years. “Everyone follows subscribers,” except Fox, he was surprised. Fox Sports CEO Eric Shanks took the plunge, telling audiences he was buying ads: “We know we’d be Netflix without you.”

Charlie Collier, head of the entertainment department, drew on these comments in his latest segment. “Now, Netflix and Disney are coming” with ad-supported streaming, he said. “And that means they can’t build their salary without your money.”

Fox, like Collier and other executives, repeated the entire presentation, highlighting the free and ad-supported programming (although it had a quick snapshot for paid streamer Fox Nation in the afternoon).

NBCUniversal Upfront: Jimmy Fallon Bangs Will Smith “Bel-Air”, Peacock and CNN +

Across from NBCUniversal, Radio City received several thanks to Peacock, who also came from NBC Late Night hosts Jimmy Fallon and Seth Myers. NBCU CEO Jeff Shell said Netflix and Disney’s entry into ad-supported streaming gaming should be seen as a confirmation of the company’s strategy of him.

“We have been committed to the ad-supported video industry since the very beginning of our company history,” he said. “It’s not about expanding or supporting our core business. This is our core business “.

Comcast NBCUniversal “It’s not about the new Philadelphia startup or the teen ad technology company, or the latest dirty merger,” said Linda Iacarino, ad sales manager for NBCU, who may be targeting Warner Bros. Discovery. .

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