Barbicor or quiet luxury? Which fashion trend has become the main trend in 2023?

Recently, the number of fashion trends has approached a critically high level. So much so that even The Cut magazine rightly named 2022 as the year of micro trends. And the editors of The Business of Fashion, perhaps the world’s most authoritative independent fashion publication, presented their analysis of the most relevant trends at the time.

So the most stable viral trends for the period from February 2022 to June 2023 were barbicore, quiet luxury, mermaidcore (read mermaid aesthetics) and coastal grandma. Deciphering the latest trend: the “coastal grandmothers” style inspired by older characters in Nancy Meyers’ comedies, whether it’s Diane Keaton in Love Made No Rules (2003) or Meryl Streep in Simple Complicated (2009).

Statistics analyzed thousands of trend names on social networks. And by the way, we did not encounter anything surprising. Barbiecore’s initial surge in popularity last August was clearly influenced by the creative director of Pierpaolo Piccioli’s epic, pink-hued Valentino. More precisely, with valentino pink. And the second – of course, the release of Greta Gerwig’s “Barbie” with Margot Robbie and Ryan Gosling in the lead roles. Moreover, the film has become a real synonym of the last month – the actress continues to promote the project in every possible way, quickly repeating images of iconic Barbie dolls.

Of course, we do not forget about quiet luxury. The old Money style is actively promoted by the images of Kendall and Kylie Jenner, as well as Nicole Kidman. However, the lightning-fast rise of the social media trend in April of this year was thanks to Gwyneth Paltrow’s lawsuit that turned it into a catwalk of sorts. By the way, the influence of the 4th season of the TV series “Heirs” remained. So, the classic style of Kendall Roy, Jeremy Strong, perfectly tailored suits without any hint of tags and Loro Piana baseball caps for 126 thousand rubles.

And finally, the mermaid. The reason for the sharp climb to Olympos in April is the release of the movie “The Little Mermaid” starring Halle Bailey. And now the teams of Vogue, Elle and Numéro magazines are starting to devote all footage to footage – on the train and Rosie Huntington-Whiteley, Bella Hadid and Artik & Asti frontman Sevil. We do not ignore the design workshop either – it seems that last season not only a lazy fashion designer produced bags and jewelry in the form of seashells.