Genius, Victoria’s Secret angel, philanthropist: how supermodel Elsa Hosk became one of the top fashion influencers

Elsa Hosk’s domestic name isn’t as recognizable as Bella Hadid or Kendall Jenner’s initials. And we are pretty sure that the pendulum will swing in the opposite direction in the near future. Today, Elsa can rightly be called one of the most important fashion influencers. And not only in the Western sense, but also in the global sense.

By the way, in mid-June, the supermodel “appeared” in our latitudes. Influencer became the face and true muse of the spring-summer collection of the local brand Lavarice. Elsa shared that she’s taken off a lot of swimsuits in her life, but it’s our cut and fit that’s perfect. She hadn’t seen that in a long time, she. It was beautiful, because the Victoria’s Secret angel really saw and wore a lot, ”said Svetlana Gavrilyuk, the founder of the brand.

And just like that, Elsa approached a Russian. Well, in such a serious situation, we couldn’t help but devote material to the supermodel whose name she should now be absolutely proud of. How a Swedish girl left her career as a basketball player to earn the “wings” of Victoria’s Secret, and why, thanks to her, the laconic style of minimalism has become the heroine of our time – we tell and show below.

From basketball to Victoria’s Secret Angel

Elsa was born in Stockholm, Sweden and as a teenager became particularly fond of basketball. And although the girl was interested in a professional career, her father saw a different future for his daughter. With her slanting blue eyes and blonde hair, Elsa’s angelic appearance was clearly worthy of the billboards of the world. Bottom line: Paul Hosk is determined, sending his 14-year-old daughter to a photo shoot and then sending stock pictures to all the familiar modeling agencies.

Conclusion 2: The offers to take part in fashion campaigns and participate in fashion shows are endless. At first, Elsa perceives her modeling career as a hobby and even after graduation she is still actively looking for basketball clubs to realize her sports future, but after that she catches the ball in “hard” reality. There are no worthy basketball clubs in the Scandinavian country, and the top model of the future makes the last “concessions” to his father. To everyone’s happiness.

The main springboard for Hosk’s professional career was moving to America – it was here that he met photographer Ellen von Unwerth, who was rightly called Helmut Newton in a skirt. The latter invited Elsa to participate in the Guess campaign, and after that the girl was noticed in the forge of Victoria’s Secret supermodels. Hosk took part in the brand’s first show in 2011 and was soon given the honorary title of one of the 12 angels. With a long-term cooperation contract, of course.

From covers to top fashion influencers

Covers of Elle, Cosmopolitan, Harper’s Bazaar, Marie Claire and even Russian Vogue and Numéro – Elsa is gaining unprecedented world fame. Also, according to the laws of the genre, he begins to appear more and more often in the lenses of street style photographers and look at social events. And feeling the strength of his brand, he began to post photos of the images, turning to a banned social network in 2018-2019.

Elsa ended her collaboration with the supermodel Victoria’s Secret in 2021 and had a daughter named Tuulikki with her fiancé, British businessman Tom Daly. Yes, the main reason for saying goodbye to the Angelic Legion was motherhood, but in a previous interview, the model admitted that the prospect of participating in the brand’s show did not appeal to her for a long time.

And let’s be honest: the era of Victoria’s Secret domination faded into oblivion in 2018. Elsa ended her collaboration with the brand right after supermodel Candice Swanepoel, and in 2019, for the first time in 25 years, company management decided to abandon the traditional show. I remember journalists calling the event “a nail in the coffin of archaic, masculine ideas about the sexy.”

And yes – professionally, Elsa did not step into the abyss. The supermodel already had a well-developed personal brand on social networks, and photos of new images appeared on her account with enviable regularity. Today, Hosk not only sets the bar as a fashion blogger, but is one hundred percent considered one of the most influential trendsetters. The answer is this: thanks to Elsa, the phrase “concise minimalism” is firmly entrenched in our lexicon.

He does not invent high-tech bikes, but wears ballet shoes in combination with straight jeans, combines scarves with spectacular shirt dresses and, of course, does not forget about trends. Every day, the supermodel proves the fundamental difference between the concepts of “fashion” and “style” by her example. After all, the first concept is what you understand, and the second is what you accept. Elsa offers simple and elegant clothes that both show herself from different angles and reflect the personality of the influencer.

It is for these values ​​that the top model has 8.5 million people in the “subscribers” column and is reserved by us in the collections with the best images of the week for Hosk on the coast. However, her skills are rightly reflected in another related aspect: in September last year, Elsa launched her own fashion brand, Helsa.