Prada official partner of the Chinese women’s soccer team: a good sign for all female soccer players?

Prada official partner of the Chinese women’s soccer team: a good sign for all female soccer players?

Prada has just formalized its partnership with the Chinese women’s national soccer team. More than dressing athletes, it’s also a way to support them financially while women’s sport remains less profitable than men’s.

If men’s footballers are paid fortunes, it is also thanks to their sponsors and their role as sports brand ambassadors, but not only. Antoine Griezmann is for example the muse of Puma, Mango and PMU. As far as the players are concerned, the sponsors are less focused on goal at the moment, but it won’t be longseen their talent finally more and more recognized in the media and economically. For example, the French women’s soccer team can count on sponsor Arkema until 2025.. Little known to the general public, it is a company specialized in special materials and innovation. But in China, a completely different industry has set its sights on the national team: Prada.

Prada, which dresses the China Women’s Football Team, a sign of luxury sponsorship opportunities for female soccer players

Prada official partner of the Chinese women’s soccer team: a good sign for all female soccer players?

Italian luxury house Prada will provide outfits for all dubbed players’ official events steel roses “, exclusively revealed the wwd on July 10, 2023. It’s a black suit, white shirt, and loafers. Sober and efficient. This partnership started during the team’s trip to Australia, where they will participate the FIFA Women’s World Cup which will start on 20 July 2023.

Far from being slanderous or superficial, partnerships with the fashion and beauty industries can go a long way in rewarding the careers of athletes. Beyond Nike on the pitch, we can therefore hope that a French luxury house will soon announce that it will dress the French women’s soccer team for official events. History to see a little more life in the Bleues.


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Source: Madmoizelle

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