Target lost $14 billion, largely due to LGBTphobes

Target lost  billion, largely due to LGBTphobes

For June, LGBT+ Pride Month, Target released a rainbow-hued collection that really pissed off LGBTphobes. The latter attacked the sign, causing extensive damage, and causing the interruption of the marketing of the line, causing 14 billion losses. If pinkwashing has a bright future ahead of it, so does LGBTphobia.

Given the decline in the rights of trans people in the United States, the worrying increase in LGBTphobic inter-individual violence in France, but also the attack on French community places such as the Bonjour Madame lesbian bar or LGBT+ centres, we can say that hate has still a bright future ahead of him. Another worrying sign: the Target store chain suffered a violent rejection of its Pride collection in late May 2023. Many LGBT-phobic people have intentionally caused damage to their display, sometimes even by assaulting staff, and calling for a boycott, as we have seen in many videos on social networks.

“If you want to understand the power of boycotting Target, you MUST see what Target is promoting for yourself. It has nothing to do with a “PRIDE” rainbow display. It has everything to do with the aggressive and explicit sexualization of children. »

Following the attacks by LGBTphobes, Target pulled its Pride collection from shelves and lost a lot of money

LGBTphobes in particular have been wired on Pride kids’ clothing, as if wearing rainbows makes them LGBT+.

In the aftermath of the attacks, Target quickly pulled its Pride merchandise from shelves, with dire economic consequences. for the previously struggling chain of stores.

“No thanks to Target for giving in to the right-wing craze regarding their Pride collection. I just tried to buy one of the few $1 pride items my friend and I could find, and they wouldn’t let us buy it because they are pulling their items from stores. »

As noted by the specialized media Fashion business, the retailer lost $14 billion in market value, according to its latest May earnings report. The rout pushed Target’s valuation to a 6-month low, with shares trading 15 times cheaper than expected.

If this economic decline is not only due to the refusal of products printed with cute rainbows for the month of Pride, this economic news highlights how much a part of the general public can find Pride collections useless or serve as pinkwashing, the violent rejection that can elicit illustrates how much LGBTphobia is still very present and violent.


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Source: Madmoizelle

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