If the movie Barbie, directed by Greta Gerwig starring Margot Robbie and Ryan Gosling is not released yet (it is scheduled for July 20, 2023), his imagination is already infusing popular culture everywhere. On Instagram and TikTok we talk barbiecore to designate this candy pink aesthetic that flirts with bimbofication. While this child’s game that inspires a lot of hypersexualization is on everyone Mood boardsit is logical that the pop star Dua Lipa signs together with Donatella Versace a collection inspired by Barbie.
Why is Versace signing a very Barbie collection together with Dua Lipa?
The artist who meets all traditional beauty standards and regularly serves as a life-size doll for every hot stylist of the moment, sings on the Barbie soundtrack and even on screen as a plastic siren. So to capitalize on his popularity, increased tenfold by this highly anticipated blockbuster, the artistic director of Versace chose her who was already his muse to co-sign a barbiecore collection.
Presented on May 23, 2023 in Cannes to benefit from the hypermediatization of this very controversial festival this year, the Dua Lipa x Versace collection called “ The holiday it had everything to please fans of the singer and/or Barbie: lots of bright and pastel colors, full skirt-suits, and lots of naive prints including lots of butterflies. Everything felt exaggerated, fake, like we were playing a game working girlI was playing cowgirlor even playing an aerobics class in the 80s. Even the scenography and the make-up of the models gave the impression that it was a parade of small silicone dolls.
With Dua Lipa, Versace takes us to the wind
Intentionally superficial, this staging can seem funny and field as intended (particularly theorized by the intellectual Susan Sontag, the notion of field designates a form of ironic expression in relation to gender and sexuality conventions, by queer people, originally). But she can too wondering about the debauchery of the means put in place for such a collection which relies so much on a particularly ephemeral moment of popular culture.
Why Barbie it hasn’t even come out yet that you might already feel like you’ve had a lot of it (online, anyway). While the release of this film may mark the pinnacle of excitement for the barbiecore trend, it will also mark the beginning of the end of this trend.. Versace must be aware of this given that the products, just presented in Cannes, are already available on the brand’s eshop. There is then talk of a method of selling in ” see now, buy now to designate this practice that goes against the luxury habits consisting in spending six months before the clothes are put on the shelves, precisely to give buyers time to bet on certain pieces rather than others, and therefore produce a relatively fair amount.
The choice of this strategy worthy of fast-fashion by Dua Lipa x Versace illustrates how much this collection capitalizes on the ephemeral to sell us this collection that has nothing eternal, but everything artificial. In short, Versace takes us to the wind.
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
