Number of the day: TikTok bloggers lost up to 70% of their income after the social network split

Number of the day: TikTok bloggers lost up to 70% of their income after the social network split

In March 2022, the social network TikTok announced the suspension of some services in Russia. It turned off live broadcasts and stopped uploading new video content from users in the Russian Federation. How has this affected the income of the celebrities? We will tell.

Photograph: A still from the movie “Personal Client”

According to publication reports, TikTok bloggers lost an average of 72% of their revenue last year, based on data from the Association of Bloggers and Agencies (ABA), according to Kommersant. Obviously, this was due to a decrease in the number of advertisers and a decrease in broadcast coverage. They also write that not everyone manages to adapt to other social networks.

So what else does the Bloggers and Agencies Association say? According to them, bloggers with an audience of 2.7 million (Nikolena, Dima Talalanov, Filaretovs, Polina, Yulia Smurfi, Alan Gedygushev, Lyudmila Svetlova, Fail, Married to Marina, Tosha) – every year their monthly income fell from 7. From 9 million rubles to 2.5 million rubles. But experts say that network users with an audience of up to 50,000 people have no problems switching to other platforms, their income is growing by 25% every year.

We’ve written before about how TikTok upholds strict beauty standards and dangerous beauty hacks. Read our content here!

Source: People Talk

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