Hello to all fashionistas! Your fashion editor is in touch. There are so many trends and brands in my world that I decided to keep an online diary where I would take notes on the most important things in the fashion world. And although such diaries are often called personal, mine are open to all readers – so that you are aware of the most important ones.
I hope everyone had a chance to take a look at Lyst’s quarterly report this week and be surprised that (to put it mildly) a Uniqlo bag was at the top of the Top Products rankings for a ridiculous $20. For comparison, last year the leading position was occupied by the Miu Miu ballet flats. Therefore, if you bought a practical accessory a few years ago, know that you are very lucky.
But let’s move on to this week’s other news. On Monday, the entire fashion community was discussing the looks of the stars at the Coachella festival, on Tuesday the Emily Ratajkowski and Marc Jacobs campaign became the main newsworthy event, on Wednesday all Telegram channels scrutinized the aforementioned Lyst report, and on Thursday they watched the fashion show of the Mugler x H&M collection.
There were some really interesting events this week, so I suggest you take a little digital journey with me through the latest news in the fashion world and learn a little more about our local brands, advertising campaigns and collections. Shall we begin?
Get ready for all Squid Game fans, because next Saturday in Seoul there will be a show of Louis Vuitton’s new collection, which will be staged by the director of the acclaimed series. Details of the upcoming show are still scarce, but the location is already known. The screening will be held at the two-story Jamsu Bridge across Hangang. Also, Louis Vuitton creative director Nicolas Ghesquière plans to bring in even more local artists to work on the show. Well, we seem to be guessing which model will make it to the podium first.
I am always sincerely happy when Western it-girls prefer Russian brands. For example, recently Kourtney Kardashian walked in a Sorelle trench coat, Elsa Hosk Lavarice posed in a swimsuit, and just a few days ago, American R’n’B artist Ciara appeared in a new video for the track Da Girls. Outfit from the new Red September collection. In the opening frames of the video, the legend of the 2000s dances in long sleeves and tights from the spring-summer collection “Endorphins”. The collection continues the theme of bright prints playing with labels of household products.
The good news does not end here. Recently, the first GATE31 store was opened in Yekaterinburg in the Bolshoy store, which offers women’s and men’s collections. Originally from St. Petersburg-based brand continues the story with a travel aesthetic and clean functional space. So the lounge has real airplane seats and furniture from a local design studio. The location turned out to be so stylish that you can easily complete a content plan for social networks there.
As one of the capital’s largest department stores, Trend Island continues to expand its range of outstanding players on the Russian fashion scene and introduces seven new local brands. Each brand represented has its own unique style and philosophy, but what they all have in common is high quality products and unique design. Now you can buy stylish accessories from ASKENT, quality women’s clothing from M.REASON, minimalist outfits with character from VETYVER, French style from Passywear, feminine looks from Myemi, basic products from Basis and bright eclecticism from B25.08. You can take. Spring collections, consisting of women’s and men’s clothing and accessories, are already available in the signature corners of the store.
I met the young Russian brand Rejo relatively recently, but immediately fell in love with its voluminous handmade tulle fur coats. Recently, the designers of the brand were delighted with a new collection, which includes 15 very beautiful pieces decorated with butterflies and orchids. These sensual details can be found in nude mesh long sleeves, cotton hoodies and even leggings.
Source: People Talk
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
