Ruben Igielko-Herrlich, a veteran film marketer and co-founder of global entertainment marketing group PropagandaGEM, has died of brain cancer. He was 62.
His family said he died March 7 after a four-year battle with glioblastoma.
Igielko founded PropagandaGEM in 1991 with his old friend and business partner Anders Granath. Over the next three decades, the company grew to 10 offices in Europe, Asia, South America and the US
As one of the most famous brand integrations The Matrix To see Nokia’s clamshell phone in the hands of Keanu Reeves and Impossible mission – Ghost log‘s car races with Tom Cruise at the wheel of a BMW. Igielko was the liaison who connected Hollywood’s major studios and celebrities with his clients, including prominent luxury brands such as Gucci, Bulgari, Piaget and Lamborghini, as well as BMW and Nokia.
Igielko was born on March 15, 1960 in Havana, Cuba, where his mother fled after the Holocaust. When he was only 10 months old, Fidel Castro’s regime came to power and his family emigrated to Switzerland. He grew up in Geneva and moved to New York after college, where he worked with luxury brands such as Tiffany and Bulgari. Dissatisfied with business life, he moved to Geneva at the age of 30. There he met Granath, with whom he founded PropagandaGEM.
Igielko let his wife Dr. Lara Fielding; his children Cyrus and Charis Hauri; his mother, Elizabeth Herrlich; and his siblings Rebecca Rezzonico, Hanna Shiloni, Evelyn Igielko and Albert Beran.
Source: Deadline
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