It’s a little sequin revolution. Fashion designer Stella McCartney, who launched her brand in 2001, has found a way to replace mass-produced plastic sequins with BioSequins, made with cellulose start-up Radiant Matter.
Cara Delevingne wears a Stella McCartney jumpsuit made with renewable cellulose sequins instead of plastic
And there’s nothing like making this alternative leader as desirable as possible to give the general public (who would have the means…) the desire to join. That’s why the innovation was first presented publicly in vogue United States of April, of which Cara Delevingne was on the cover. In the fashion editorial accompanying this one cover story photographed by Annie Leibovitz, Stella McCartney’s compatriot wears in particular a jumpsuit in iridescent BioSequins. The designer tweeted her enthusiasm:
“So proud that my friend Cara Delevingne is wearing our first BioSequin® jumpsuit in the April 2023 issue of Vogue, photographed by the iconic Annie Leibovitz.
The dress was created in our London workshop using plastic-free, non-toxic, biodegradable, plant-based BioSequins®, an exclusive innovation from Radiant Matter. BioSequins® are the first lab-produced sequins, made with renewable cellulose and launched by an innovative woman [Elissa Brunato, ndlr].
Every year for the festive season, British women buy 33 million items of sequined clothing, 1.7 million of which end up in landfill after just 5 uses. This ends up as microplastic in our oceans for centuries. Imagine if they were in BioSequin® instead? x Star »
Radiant Matter BioSequins for Stella McCartney, a new way to shine?
He explained to Elissa Brunato, founder of Radiant Matter vogue how she came to develop these BioSequins with her team:
“We are inspired by how nature creates sparkle – a lot of what we do is look at peacock feathers, beetle wings and butterflies. They have this beautiful iridescence. There are no metallic coatings on their wings. We look at the way nature does it. »
Most sequins on the market today are made of PVC or PET, both of which are plastic. They are therefore petrochemical derivatives, which also contain dyes, chemicals, as well as metals added to create shine. Faced with this, Elissa Burano looked for a simpler and more sustainable alternative. With her Radiant Matter company, she found a way to do ituses cellulose derived from wood and creates a natural iridescence, without the need for dyes, petroleum or metals. It is particularly interesting that cellulose, which is renewable, comes from plants that are found in abundance.
We dare to hope that this technology can develop and become more democratic, even on the side of brands at more affordable prices than the luxury house Stella McCartney.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
