We update the playlist: Anna Asti, Guf, Eldzhey and others in the new VK Music advertising campaign

We update the playlist: Anna Asti, Guf, Eldzhey and others in the new VK Music advertising campaign

In the early days of spring, VK Music launched a massive advertising campaign focused exclusively on exclusive premieres and a huge music library available on the service. The protagonists of “Meeting Place with New Music” were Guf (the artist took part in his creative activity for the first time in a global company), Anna Asti, Eldzhey, Anikv and Ramil.

By the way, tens of millions of tracks of various directions and genres are already available to users of the service (you will certainly find something to your taste), and on the day of the start of the campaign, the VK Music library was replenished with number one. specials – three artists participating in the campaign have released new albums. For a month you can listen only on VK Music.

Whose premiere are we listening to today? Anikv released an album called Broken Season, which included joint tracks with Mayot and Lil Krystalll: “Despite the name, the album came out rich and light. Fit “Tayu” with Mayot is one of my favorite tracks from the album. I like to be different, change in appearance and musically, you can see this by listening to my broadcast.

LJ presented their first release “Sayonara Pain” after a three-year hiatus that fans were looking forward to. By the way, with the long-awaited VKontakte release, special stickers appeared, which users can get by listening to the album. “The concept of the album is the search for a new self and the urge to move on. Pain is like a thread that connects all the songs on the album with this three-year journey. You shouldn’t neglect that, I think accepting and letting go is the best option,” says Aljay.

And Ramil’ released the album “Young”, about which he said: “This is a special album. It will need time to penetrate people’s hearts. I’m sure as soon as an artist stops experimenting with sound and looking for something new, it’s the beginning of the road to stagnation. Risk.” you need to buy, search, invent, create something unusual – this is the only way for any artist to grow as a creative unit.

“The ‘Meeting place with new music’, the motto of our advertising campaign, highlights the diversity of content and the opportunity to discover new artists and new tracks from your favorite artists through exclusive publications,” says Inna Pokhodnya, Vice President of Marketing at VK. Nikolai Duksin, director of the music ecosystem and video content department, adds: “Many musicians who have become superstars started their careers on VKontakte, where they released their first tracks and albums. On our platform, people traditionally listen to mostly Russian music. That’s why it’s important for us to continue collaborating with both established great artists and newcomers who need the support of a multifunctional platform. Today, VK Music users are the first to hear about exclusive content and many new interesting releases.”

Just for reference: in VK Music, any track is available without a subscription, and with a subscription, you can listen to tracks with the screen off and offline without ads. By the way, earlier Lyrics appeared on VK Music – a new feature in VK Music and VKontakte applications on iOS (https://music.vk.com/) and Android (https://music.vk.com/) available. ), as well as in the desktop version of the social network. The Podcasts section was also made available, which brings together a variety of audio content, including special shows.

Source: People Talk

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