Sex sells. It’s a social reality that we may want to challenge, but one that continues to persist. Since he was nominated artistic director of Diesel in October 2020, the flamboyant Flemish Glenn Martens (also headed the Y/Project label since the death of its founder Yoan Serfaty in 2013) connect sexy provocations to better draw attention to his stylistic (de)construction ability.
Thus, after the monumental installation (Niki de Saint Phalle style) of a pair of arched buttocks modeled in Diesel jeans for autumn-winter 2022-2023, the project with four inflatable human figures for spring-summer 2023 (certified as the largest ever recorded by Guinness World Records!), it is the turn of a mountain of condoms (200,000 to be precise) to be the backdrop for autumn-winter 2023-2024. But don’t see the decorum soon ruined since they have been distributed free of charge following the fashion show presented on February 22, 2023 as part of Milan Fashion Week. And another 300,000 condoms will also be offered from April in the 400 Diesel sales points around the world (even in puritanical countries such as China or Saudi Arabia), as part of this surprising partnership with Durex (in the turgid wake of the Diesel x Lelo collab).
Nineties orgies, Y2K and survivalist influences for Glenn Martens’ Diesel autumn-winter 2023-2024 show
For the Italian manufacturer of luxury jeans, founded in 1978 by Renzo Rosso (today leader of the OTB group which owns Maison Margiela, Jil Sander, Marni, and even Viktor & Rolf), Glenn Martens therefore offers orgies of denim and style. Starting with the confirmed return of ultra-low-waisted jeans (which connoisseurs of Alexander McQueen could define bumster), of course, but also lots of devoré canvas, or fusion with sheepskin.
As the collection flows, it even becomes difficult to know what art or denim is, the front or back of dresses deviated from their utilitarian roots to become expertly faded, torn, even dilapidated pieces for a more apocalyptic-sexy result. Influences of the 90s, Y2K codes (therefore reinterpretation of the 2000s), and an almost survivalist dimension are thus mixed in this Autumn-Winter 2023-2024 Diesel collection by Glenn Martens.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
