Interested parties are already lining up to buy British broadcaster Channel 4, after the British government pulled back the initial leverage on the sales process this week.
According to the Sunday Times, JP Morgan bankers began submitting preliminary offers after British Culture Secretary Nadine Doris published a “White Paper” policy paper outlining the terms of the sale. This amount is more than Yen 2 billion (US$ 2.5 billion), more than double the amount originally estimated by the government, mainly due to its high position in television guides.
Interest may come from investors as well as other media companies and those who are simply interested in keeping an eye on the books. Possible parties include ITV, which owns Sky, Comcast, Paramount and Discovery, which owns Channel 5, and French company Vivendi.
96% of respondents to the paper consultation process expressed their opposition to the proposal, but the government continues to move forward and is confident that the sale of state-owned, ad-supported Channel 4 will improve the station. Your point of sale and public service authorization will be used to compete with streamers.
Critics are numerous, including Channel 4 CEO Alex Mahoney, who has long said Channel 4 is one of the industry’s largest investors in digital content and owes commissions to independent companies. UK Creators Champion.
The sales plans have not yet been approved in Parliament.
Source: Deadline
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