Updated: Several editors and contractors have been fired from Tudum, a Netflix fansite dedicated to behind-the-scenes news related to the content giant’s content.
The cuts were part of a reorganization of Netflix’s marketing department, with Jonathan Halfgott, vice president of marketing for Netflix Original Films, and Shelley Gilliard, vice president of series marketing in the United States, along with heads of marketing in the United States. and in Canada. They filled a vacant position when Marianne Lee was named Netflix’s chief marketing officer, replaced by Bozoma Saint John when she left last month.
Meanwhile, Lucinda Martinez, who joined Netflix a few months ago as Vice President of Multicultural Marketing, has started her own company.
In total, 25 places were eliminated, most of them in Tudum. The site launched in December and is named after Netflix’s signature sound signal. Streamer uses the platform to offer more content related to its series and movies. It was created after Netflix launched the first Tudum Worldwide Fan Event in September, offering stars and creators more than 100 series, films and specials in a virtual event focused on exclusive news and first labels.
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“Our fan base is a priority for Tudum,” a spokesperson for Netflix told Deadline today.
One of the panels at the Tudum global event was moderated by then Netflix CMO Saint John, who later repeated in a December blog post on Netflix: “I’m thrilled to introduce Tudum so fans can dig more. The stories they love sharpen their obsession and start new conversations.
St. John left the company in March after working for two years.
Several former Tudum employees shared the news on Twitter today.
So. I was released by Netflix / Tudum today. I think the media will be media even when technically they are not.
-Tijuana Max (@byalexzaragoza) April 28, 2022
Netflix hired me seven months ago just to dump me and other talented people today. I’m only going on vacation because, so contact me if you have content strategy and editing opportunities open after August. EvetteDionneWriter@gmail.com
– Everett Dion (@freeblackgirl) April 28, 2022
Just released from Netflix / Tudum, valid today. Email me at reinasultan@gmail.com to pay the rent and help my parents survive!
A bunch of my wonderful colleagues have also been fired. You will be incredibly lucky to work with any of them.
– Queen Sultan (@SultanReina) April 28, 2022
Uh Oh! Looks like I should redo this tweet. Anyone rent? Netflix just released My Team (including My Work). It’s been a great few months and I’m grateful, but I’m excited for what shouldn’t be next. The email is in the bio.
– Josh Terry (@JoshhTerry) April 28, 2022
The news comes after Netflix lost $ 54 billion in market value in one day last week, after reporting a disappointing profit in Q1 2022. Investors were collectively surprised by the sudden recognition of slowing growth by of the company and frustrated by the lack of clarity on timing and possible solutions.
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In the earnings report, Netflix revealed a loss of 200,000 subscribers in the first three months of the year (the number would increase by around 500,000 if the impact of the Russian market shutdown were ignored). It is also expected to reduce its 2 million subscribers in the current quarter.
Nelly Andreeva contributed to this report.
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
