Researchers from different countries found that internet users did not notice hidden advertisements on social networks, especially when hidden as ordinary publications. It is reported by Frontiers in psychology.
Approximately 152 active internet users participated in the study. The essence of the experiment was to show the fake band of social networks. It contained 29 publications with eight hidden ads. Private Gadgets watched the movements of the participants’ eyes and noted which posts attracted their attention.
As a result, experts found that internet users pay more frequently to the symptoms of secondary advertising, such as logos or branded buttons. However, if the advertising task is hidden as a personal publication, it is taken for ordinary content.
The author of the study conducted by Mike Hubner of Twente University, “We turn the band on the autopilot and“ infiltrated ”, sometimes consciously reacted, because the advertisement reflects the tendencies or goods mentioned by our acquaintances”.
According to scientists, the results of the study should aim to ensure that social networks change the approach to the advertising sign and users can distinguish content types.
In the meantime, previous researchers revealed the unexpected effect of non -online events on the soul. Learn more in our material.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
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