Every year, beauty price comparison specialist Cosmetify publishes a ranking of the most popular cosmetic brands, based on various criteria such as social network presence, engagement rate and internet search volume. In 2021, Huda Beauty, The Body Shop and Lush were among the front runners. But what happened in 2022? Thanks to its performance, a French brand was able to climb up to seventh place in the top 10. And its name is certainly familiar to you, because it is also the trendiest brand of the year with us.
Yves Rocher, the most popular beauty brand in France in 2022
Thanks to nearly one million subscribers on Instagram, an engagement rate of 0.34% and a search volume that reached 30 million queries in one year, Yves Rocher is ranked seventh among the most popular beauty brands in the world according to Cosmetify. A fine performance for the company founded in Morbihan in the 1950s which is also, according to the same study, the most popular on French soil (but also in Italy, the Czech Republic, Chad, the Ivory Coast, Gabon and Mauritius).
Yves Rocher’s best-selling products
Facial care, make-up, perfumes… Yves Rocher offers a large number of hygiene and beauty products to meet all the problems and desires of everyday life. Among its best sellers we find the range Global anti-agingwhich counteracts the signs of aging by optimizing cell regeneration, mascara Intense metamorphosisthat lengthens, curves and gives volume to eyelashes for up to 48 hours, the eau de parfum As proofa floral chypre with notes of bergamot, Damascus rose and patchouli, in addition to the cult Monoi shampoo and shower gelwhose sunny fragrance is a true Proust madeleine.
Photo credit of an image: Svetikd / Getty Images
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
