The American film market will return to Santa Monica as a personal event from November 1 to 6, after being forced online for two years due to the Covid pandemic, the Alliance of Independent Film and Television said today.
Over six days in 2020, the 43rd edition of the market will take place at the Loews Santa Monica Beach Hotel and in theaters across the city. Loews will continue to be home to more than 400 sales and manufacturing companies, LocationEXPO, and for the new 2022, all conferences and panels, giving attendees more convenient access to this year’s sessions.
Registration will open for both new and returning exhibitors on May 9, and accredited buyers and industry attendees will be able to register starting July 5.
“There is more excitement for the future than I have seen in two years and personal markets are more vital than ever,” said Clay Epstein, IFTA president and president of Film Mode Entertainment. “The desire to return to AFM in Santa Monica is at an all-time high and we are ready to join the global industry in November.”
AFM serves as IFTA’s annual fundraiser and is the only independent sales market produced by the industry. More than $ 1 billion in close-to-market production and distribution deals each year, for both finished films and all stages of development and production.
Source: Deadline
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