US and international Amazon executives have been working on even bigger cases in India since the largest slide in Streamer’s history was released in the country.
Local original Streamer director James Farrell said in Mumbai during the launch of Amazon’s mass-produced films and TV presentations in Mumbai that every fifth Amazon Prime Video subscriber outside India watches content from the inside. of the country, one of the reasons why the country has become a top priority. .
When asked why Indian content worked for Amazon internationally, he pointed to Indian Originals head Purohit and his team, who evaluate content already on the service and determine which stories still need to be told. “This is what you have seen for the past five years and you will see more,” he added.
“I really think India is a country of storytellers, around every corner,” said Purohit, who joined Farrell and other senior executives on stage. “It’s almost like a rebirth of Indian entertainment and, in the face of so much history, the challenge is to find someone who can connect and resonate with audiences here and around the world. We just want to create a home for talents; A safe space in which creators feel supported and in which we are willing to invest “.
Farrell also pointed to the Indian originals that are starting to work as a format and noted A microphone stand It has been refurbished in Germany. “Not only do shows travel, ideas travel too,” she said.
Amazon Prime Presents: India An event hosted by Indian director and TV personality Karan Johar saw Amazon leaders, including Jennifer Salke, CEO of Amazon Studios, after five years in India.
“When I started building, we really bet to become a house of talent,” said Salke. “We take it very seriously around the world, but you can’t get great content without incredible talent and artists who have great imaginations and can perform at the highest level.
“Being a ‘home of talent’ means having the best teams on the field and being able to develop that talent in the regions. Talents want to be part of the Amazon Prime family and put on amazing shows to have fun not only in India but around the world. We are alone in this “.
Kelly Day, vice president of international operations, who joined ViacomCBS’s broadcast presidency four months ago, was equally optimistic.
“The future of global streaming services is about global expansion and the much more ambitious movement in international markets to serve consumers, and indeed India is truly a leader for us,” he said. “This is one of our fastest growing markets and represents some of our most engaged customers. Works well. “
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Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
