Moviebill changes to True and begins international expansion into Japan, UK and more

EXCLUSIVE: Moviebill, the US-based augmented reality platform, has rebranded as Really and will expand the distribution of augmented reality (AR) and Web3 content offerings to moviegoers internationally and through the partnership with Regal.

As part of the rebrand, the platform will expand its distribution by expanding AR content to cinema partners in Japan, South Korea, Germany, Australia and the UK in 2023. The company will also launch a new standalone mobile app in January 2023 release, connecting AR experiences across the Regal app, WebAR, Social Lenses and the native operating system.

The Truly and Regal theaters had a close relationship. In July 2022, the two companies launched Regal Collectible Tickets, a program that allows moviegoers to unlock and save digital AR collectible tickets for films they see in theaters. The platform claims to have collected more than 1.1 million individual tickets in the first 20 weeks. The program runs until 2023.

Since then, genuine collector tickets have been issued for more than 50 films, including Jordan Peeles no and comics like Black Panther: Wakanda Forever and Black Adamand more recently that of James Cameron avatar continuation The path of the water.

First introduced in 2018 with a software development kit built right into the Regal app, the Really AR platform has since delivered more than 500 AR experiences in support of studio releases. The platform says it has seen more than 5,500,000 users engage with storytelling, discovery, gaming and Lens AR experiences in the past 24 months.

“We see a clear correlation between AR usage and increased commercial activity on our mobile app,” said Chris Sylvia, VP Digital and Media at Regal. “The Collectible Ticket Program gives us a unique, tangible way to connect with our loyal customers and empowers our moviegoers to take control of their on-shelf cinema experience.”

James Andrew Felts, founder and CEO of Real added, “Augmented reality creates a tangible sense of experiential ownership – a term we use to describe that deep personal connection with the content we love most. To ‘ Collecting an AR ticket generates the same excitement and sense of belonging that comes from hanging a poster on the wall, organizing a special photo album, or storing a shoebox full of tickets.

The Really AR platform will continue to provide new digital collectibles and experiences for upcoming films released on Regal and will expand to Web3 offerings in 2023, starting with Proof-of-Attendance (POA) collectibles – custom fan tokens which will be awarded based on the number of Regal Collectible Tickets purchased by a cinemagoer in a given month. POA collectors can unlock token-gated content, such as virtual live events, games and more, based on the number of collectibles a user claims and the rarity achieved.

“Moviegoers are the cream of the crop of entertainment customers,” Felts said. “We are focused on delivering the next generation of digital experiences for customers who are actively engaged in entertainment at every level, in real life and in the digital world.”