“Emily in Paris” is again at the center of the scandal: viewers cancel French McDonald’s because of the series

Not surprisingly, the new season of “Emily in Paris” has created a lot of excitement around itself, as in previous years. True, it wasn’t the style of heroine Lily Collins that was covered this time around, but rather the screenwriters’ decision to include too many obvious product placements in the series’ plot.

So, in one of the episodes, Emily Cooper was offered to market to McDonald’s fast food chain to promote the McBaguette sandwich. Most of the episode was spent talking about a potential customer and complimenting restaurants. He praises the company and professional chef Gabriel. At the same time, the restaurant in the series looks so clean and stylish that it looks more like an expensive and trendy cafe.

Moreover, in real life, at French McDonald’s, you can now actually buy the same McBaguette from Emily in Paris as part of the show’s promotion. True, at the same time, many users believe that such an advertising campaign is completely inappropriate, because McDonald’s is not a French company.

But in the fifth episode, you can see an advertisement for the French magazine Le Monde, on the cover of which Emily appears as a popular fashion influencer. Fans have also seen sneaky ads for dog food, a McLaren car, Samsung Galaxy flip phones, and a designer bag that previous boss Emily Madelyn casually holds to her chest in front of the camera in the first episode.

Hundreds of reviews have already appeared on the web criticizing the new season for covert advertising. According to the audience, the product placement is so obvious that it is impossible to watch the series.