“Don’t Worry Baby” cleared nearly 3 million homes in its first week on HBO Max

EXCLUSIVE: Streaming sources tell us that the film, directed by Olivia Wilde, don’t worry baby drew approximately 2.7 million households to both smart TVs and mobile TV in its first week on HBO Max.

The Florence Pugh-Harry Styles-Chris Pine film hit theaters on Monday, September 7 after a robust 53-day theatrical window and a worldwide gross of $87 million as of September 23 for $19.3 million US.

Warner Discovery, led by David Zaslav, has a new mandate and philosophy that differs from the old WarnerMedia regime. While that older reign was all about theatrical day-and-date and live movies on HBO Max, the new Warner Discovery believes that a film’s patina and bones are best preserved and benefited after a theatrical window. . Zaslav has said publicly that he has seen no evidence of subscriber retention or retention with live streaming or cinema films on the OTT service.

The estimated draw for the R-rated Don’t worry love beat the estimated 2 million viewers in its first week fire starter which was shown daily on Peacock and in theaters and earned just $14.9 million ($9.5 million domestic), just like Amblin’s first week viewership finch on AppleTV+, which also served a similar number of households but did not promote a box office-reported theatrical release.

The estimated number of viewers for Don’t worry love based on Samba TV’s nearly 700,000 US homes tuning in during the L+6D window. Stream sources tell us that Samba, which measures 3M smart TV households but not mobile, accounts for 25% of actual viewership for a show or movie over a given period. Samba reports that the L+6D for Harry Potter spin-off sequel Fantastic Beasts: Dumbledore’s Secrets 2 million entered their lectures (8 million extrapolated by industry calculations in the first week); This comes after it hit HBO Max after a 45+ day theatrical run and earned $95.9 million domestically and $405.1 million worldwide.

Out Don’t worry loveOf the 25 largest markets surveyed by Samba, Portland, OR was the most over-indexed (+90%), followed by Sacramento, CA (+70%) and Boston, MA (+69%).

Tonight is Styles’ final night of his two-week residency at the Kia Forum in Los Angeles before he heads to Guadalajara, Mexico on November 20th. for canceled shows when he fell ill earlier in the month. Styles’ Love on Tour lifetime mileage hits $235 million.