Disney plans an Amazon Prime-style subscription that includes parks and merchandise delivery

Disney is unstoppable and its empire is only growing. Since Disney + launched in 2019, Mickey’s company has acquired a good chunk of the streaming business pie in record time, and is already well established in the market with its platform. is already studying how to continue expanding its customer entertainment offering.

As the Wall Street Journal learned, Disney is considering creating an Amazon Prime-style subscription, which would offer its customers a package of benefits in various areas of their domain. In the same way that Jeff Bezos’ company offers an annual subscription that includes, among other things, packages and access to Amazon Prime Video, Disney would be studying a package with Disney + subscription, discounts at theme parks, resorts and shops (Whole Foods in the US) and free shipping on house products.

The new program is currently in the early stages of development, so it may take some time for it to materialize. However, according to the Wall Street Journal, company executives internally call it Disney Prime. Disney executive vice president and director of communications Kristina Schake confirmed the information with a statement to the same newspaper: “Technology offers us new ways to personalize and personalize the consumer experience to deliver the most relevant entertainment, experiences and products to each of our guests. A partner program is just one of the exciting ideas we are exploring.”.

The attraction of ‘Vaiana’

And speaking of parks, Disney recently unveiled the first images of its new attraction for the legendary EPCOT theme park in Florida, based on its classic number 56, ‘Vaiana’. How could it be otherwise, It will be an aquatic attraction inspired by the epic journey that Moana takes to save her people..

To continue our celebration of #WorldPrincessWeek, take a look as we unveil more design details on Journey of Water, Inspired by Moana, a completely new experience coming to EPCOT. Learn more from Lead Concept Designer, Imagineer Reid Eckman: https://t.co/OD4g6Gdl57 pic.twitter.com/f9mD2AypbX

? Disney Parks (@Disney Parks) 25 August 2022

Entitled “Journey of Water” and led by Imagineer Reid Eckman, the attraction will have an ecological background, drawing inspiration from Moana’s quest to save her world and will highlight the link between the Polynesian princess and water, replicating shapes and spaces seen in the animated film. “Journey of Water” is part of a major redesign of EPCOT, which also includes the creation of new roller coasters “Ratatouille” and “Guardians of the Galaxy”.