“Going to the cinema is elitist”: the directors of “Avengers: Endgame” on the debate between film and streaming

The debate on watching movies in cinemas or on streaming platforms It emerged after the big boom in the latter sector following the global health crisis that began in 2020 and led to everyone staying safe at home. To this day, this discussion continues to give something to talk about and now it is brothers Anthony and Joe Russo, directors of ‘Avengers: Endgame’, who take a stand publicly.

Anthony and Joe Russo have been behind big blockbusters, just remember that “Avengers: Endgame” is the highest-grossing film in history, being only below James Cameron’s “Avatar.” blind to the reality they could see throughout their careers: The Russo brothers believe it going to the movies can be a class privilege.

This is the position that the two directors take on the controversial debate between cinema and streaming, since they believe that being able to see only one film in person in a commercial cinema can be quite expensive, while a digital platform has the opposite effect; so they revealed it The Hollywood reporter.

It is an elitist concept to be able to go to the theater. It’s fucking expensive. So this idea that has been created, which we cling to, that theater is a sacred space, is bullshit. And he rejects the idea of ​​letting everyone go under the tent, “said Joe Russo.

They both agree that digital platforms are a boon to many not only because they save money on a trip to the cinema, but because they can watch an unlimited number of movies and series per month for a price that might just be one screening. face

Digital distribution is precious, […] is that people can share accounts; they can get 40 stories for the cost of one story. But having some kind of culture war over whether or not that is worth it is fucking crazy for us. ”

Netflix and the world of streaming as a diversity platform

Other advantage that the Russo brothers see over streaming platforms and especially from Netflix, with whom they collaborated on their recent film, ‘The Gray Man’; is that they believe that their work dynamics are quite flexible and light compared to traditional film studios.

In addition, they add that streaming platforms such as Netflix have shown interest in promoting regional cinema and television, since it is through them that the number of productions made by each country has increased and, moreover, the scope of consumption of each of the countries. They.

I would say that I think digital distribution has fostered more diversity over the past five years than Hollywood in a hundred. Because they have regional support, they need to foster connection and talent in those regional markets, ”says Joe Russo.

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The Russo brothers currently have the premiere of ‘The Gray Man’ with Ryan Gosling, Chris Evans and Ana de Armas at the gates: the first will be released in theaters on July 22, because according to the directors it is a film made for the big screen; while it will later be integrated into Netflix after 45 days of availability on international billboards.