At the beginning of this year, Michael BurnsVice -president of Lionsgate, he made a great statement. Speaking with Vulture, he said that through a partnership with generative to Runway AI, the study behind franchising such as John Wick AND The Hunger Games It could take one of its series of big names, reconfirm it as an anime generated entirely by the AI in just hours and then sell it as a brand new film.
According to the envelope, the agreement hit a wall. What was announced last year as an innovative partnership between an important study and a generative artificial intelligence company did not give.
The problems seem to descend to three things: the limits of the Lionsgate cinema library, the shortcomings of Runway technology and the disordered legal issues regarding copyright and compensation.
The original agreement gave access to the track to the entire Lionsgate catalog in order to build a model to personalized exclusively for the study. On paper, it looked like a gold mine. In reality, the library is not large enough to create a fully functional generative model.
The casing also noticed that the massive disney collection would not be enough. Generative artificial intelligence tools need incredible quantities of training data to create convincing results. Without it, the exits are at most clumsy.
This keeps track of what we have seen elsewhere. Even the Sora of Google and Openai, who have much larger data sets from which to extract, still spitting many problems, oddities and oddities of the incredible valley. If those tools struggle with infinite resources, a more limited studio catalog would never have cut it.
Then there is the legal side. Burns’ soul -style remake tone raised a big question: who is paid if you recreate a movie? As he said to Vulture: “I should pay the actors and other participants in the rights to sell it”.
But who covers exactly this? Only actors? Writers? Directors? The report suggests that even crew members such as Gaffers could theoretically have a complaint. Owning the IP does not cancel the complicated layers of rights that derive from the cinema.
Despite the obstacles, Lionsgate insists that it is still on the right road with the IA. Peter WilkesThe Study Chief Communications Officer told Gizmodo:
“We are very satisfied with our partnership with Runway and our other artificial intelligence initiatives, which are progressing according to the plans. We consider the IA as an important tool to serve our filmmakers and have already successfully applied it to multiple cinematographic and television projects to improve quality, increase efficiency and create new exciting narrative opportunities.
“We are also using the IA to obtain significant savings on costs and greater efficiency in the licenses of our cinematographic and television library. Artificial intelligence remains a fulcrum of our efforts to use new technologies to prepare our business for the future.”
So, while the exclusive model with Runway did not take place as promised, Lionsgate is still experimenting. Vulture reported at the beginning of this year that the study was working on a trailer generated by the AI for a film that had not yet been shot, hoping to launch it to buyers with manufactured movies.
It remains to be seen if this ends up being a useful tool for creators or just a connection for managers to sell projects. For now, the cinematographic dreams of AI of Lionsgate are demonstrating much more difficult than they have launched for the first time.
By Joey Gour
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
