Thunderbolts director* explains why Marvel renamed the film so early after its release

If you have scratched your head on Marvel Studios’ decision to drop the Thunderbolts* ASTERISK MYSTERY a few days after the film hit the cinemas and rename the film like the new avengers, you are not alone.

What looked like a last minute pin in marketing could actually have been cooked on the plane that has always been. In an interview with the New York Times, Thunderbolts* director Jake Schreier He turned to early revelation and what was really happening behind the scenes.

“It seemed that, if it also was also trying to pull a switcheroo and sell the new avengers in the world, we could also do it. Especially since the asterisk has been in the film for a year, I hope it does not feel sweaty – it seems that this was a plan and we built ourselves.”

Rebrand was not a complete change of title,Thunderbolts* It is still the official name, but Marvel is now actively supported on the New Avengers Branding as part of a new marketing push.

It is a moved destination while the evil recruiter of the film, Val, is trying to shoot lightning as heroes, and Marvel is reflecting that makeup of public relations in the real world. Schreier added:

“It’s very funny [Marvel was] open to embrace him. It is so interesting in this world and Kevin [Feige] Sometimes he talks about it, where sometimes they wanted things to lose and they don’t. I think we all thought it would already be a bigger part of the conversation, so it will be interesting to see what happens. “

Marvel expected that the secret came out before, but when they did not have it, they chose to shoot with the surprise as part of the post-rock buzz of the film.

It is still the first days to say whether this rebrand will increase significantly Thunderbolts* at the box office. But, with the move, Marvel could hope to attract a wider audience, which could be more interested in a New Avengers film that a Thunderbolts* Movies.