The announcement of Bill Murray’s Super Bowl was an invitation to send it an e-mail and send an e-mail to a story in three parts

You want to exchange some strange e-mails with Bill Murray? Because now you can, thanks to the announcement of the actor’s super bowl that aired this week. During Sunday’s game, Murray appeared in a short 15 second place for Yahoo, which could be considered the first announcement of the company’s super bowl in more than two decades.

He worked in local markets all evening and gave fans access to Murray’s e-mail address: billhimself@yahoo.com.

In advertising, Murray looks in the mirror and sees a dog in his reflection. He said, “Have you ever looked in the mirror and you haven’t seen yourself? I don’t think I need professional help, but a skilled amateur, perhaps? Little help? “So holds up that address and -mail.

“Our television commercial is the tip of the iceberg,” said Yahoo CCO/protagonist of the Iliffe-Moon marketing marketing. “Everyone looks at the game with the phone in hand, so we are playing a great game for the” second screen “and in this case we are giving people the way to interact with Yahoo all evening – Yahoo, Yahoo Mail, Yahoo Sports e More more.

If you send a message to Murray, here’s what you get in exchange:

“Thanks for the e -mail.

“Of course you are thinking, what is this Murray doing in the middle of the game? Is it broken now? The usual gambling problems? Bad divorce? Understandable reaction but this is not purely a great money exhausted. There is also a dog in my mirror! A real dog where my face should be and has always been.

“Thus gently absorb that horror, just walk 1 mile in my legs.

“I woke up first, slept well and then sat in silence, made some stretching, used the rhombus and thought:” Ok another big day to rub the teeth. “And, hello! Just in the mirror not the face I know so well, but a mutt. I don’t really care that it is not a pedigree, but … he AND A dog. What the man said, a dog took my place, my place.

“This dog right here.

“And the strange thing, more strange, seems a little familiar, which is not comfort at all. People ask, are you a cat person or a dog? Dog person. And now, literally a dog. Fear strikes but I remember my neighbor, Dr. Gerry, a legendary veterinarian totally qualified to respond to any canine emergency.

“Where you would imagine a veterinarian named Dr. Gerry, wearing a” I don’t lick myself button I am allergic “pinned to his scrubs, would he send me? Just make a hypothesis and you will learn that the darkest hour is just before dawn .. .

“Seriously, send me an and -mail with your best hypothesis. Then I will tell you the rest.

“What else? Oh yes, no animal was injured while writing this.

“Damn, a man in jam – Bill”

Send again an e -mail and take this:

“The business card read, Platinum Pet Premonitions. It is correct. A psychic for pets. Don’t judge myself. His website seemed legitimate, you know, for a psychic animal and appropriate to my level of despair.

“I am imagining mysterious courtyard bags hidden under the front porch. I stop at home and she is already waiting, which scares me because I have not called forward. He immediately asks “your dog is living or dead?” What would you have said ??

“We apologize for the interference on this video. Perhaps caused by paranormal activity? I should ask Danny.

“What now? Send some tips, a poem, a recipe. Whatever you have. I will answer and let you know how it goes.

“More or less to come. I count”

And then another and -mail:

“So I turn to the family, they already seem under the rock named Bill. His brother Brian arrives with a moment of notice. Or I should say, it comes when it was called? With him like my mirror, he looked at me and saw what was missing. What I missed and I couldn’t see.

“Yes, as a child, we had a dog named Peppy, a collie edge, who was a sister of the dog of Salacki, Shep. He had a blue eye a brown eye and loved to chase the cars.

“Peppy was certainly Peppy. He had a lot of energy, a lot of energy. He could play all day, with all nine and still have time to work his pastoral skills on Ford and Chevys. I bet that our welcoming house was already invaded and our parents were afraid that one day he could teach Nancy or Johnny how to chase the cars. So, one day, Peppy was gone. Left. Now Brian tells me that Peppy was happy in a friend of my father’s farm somewhere in Wisconsin.

“We were told that she ran away or got sick and had to be shot down, hit by a car or something. Whatever the story told has long been for memory. They could have told us the truth. Oh, we would have cried, noisy, noisy and turn, enough to wake up the Wexlers behind us who have heard everything.

“I’ve never had the opportunity to say goodbye to Peppy. Up to today. What the heck, Sunday of the Super Bowl. It was so that I was seeing in the mirror. After all these years, she returned to greet me … and to let me say goodbye to her. Maybe I liked the best of all children.

“I suppose that we should never be horrified by what we see in the mirror. Or maybe we should never want to settle for what we see in the mirror.

“Take care of you, Bill”

You can look at the announcement below. Have you sent an e-mail to Bill Murray after seeing this announcement?

Away: variety