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Bob Iger talks about AI technology saying narrator needs to ’embrace change’ and quotes Walt Disney

As AI technology continues to evolve rapidly, Hollywood studios are starting to embrace and incorporate the technology into their businesses. There’s no stopping it, it’s happening and it will take jobs away from real people.

CEO of Disney Bob Iger believes the use of AI in filmmaking is almost inevitable and says storytellers need to “embrace change.” He also says that Walt Disney himself would have supported it.

During an interview with Variety, Iger discussed the benefits of new technology and said, “Walt Disney himself believed strongly in using technology early on to tell better stories. And he thought that technology in the hands of a great storyteller was incredibly powerful.”

If they are so determined to follow Walt Disney’s beliefs, perhaps they should also follow his firm stance against sequels.

Regardless, it highlights the fact that Disney was very interested in the future and future technology and it’s safe to assume that they would look into how AI could help in the filmmaking and storytelling process. It was all about innovation and pushing boundaries. of what technology could do.

The big issue isn’t how narrators can use AI, it’s about the idea that AI can completely replace many narrators, which is certainly possible. AI could produce movie scripts that are likely better than what some Hollywood studios are producing with human screenwriters.

In response to this Iger said: “Don’t fixate on his ability to be disruptive, focus on [tech’s] ability to make ourselves better and tell better stories. Not just better stories, but also reaching more people.”

That’s easy to say from a guy who made $31.6 million last year. Iger also bluntly suggested that there’s really no other option than to figure out how to make it work for the larger goal of improving the production of movies, TV shows, music and other content.

He said: “You will never get in your way. There is no generation of human beings that has ever been able to resist the path of technological progress.”

He continued: “What we try to do is embrace the change that technology has created and use it as the wind at our backs instead of the wind in our faces.”

This may be a hard truth for people to accept, but he’s right. The ball is rolling on AI and there’s no stopping it, and it’s understandable to worry about what this means for jobs in the future. It certainly scares me!

by Joey Paur
Source: Geek Tyrant

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