Apple recently announced its new iPad Pro and released a commercial for it, which is pissing off a lot of artists.
Honestly, I have no idea what Apple was thinking when they released this. It’s crazy that they thought this ad was a good idea.
The commercial shows an industrial printing press literally crushing a TV, musical instruments, art supplies, a video game cabinet, cameras, books and more before turning it all into the iPad.
The announcement was shared by Apple CEO Tim Cook, who said: “Imagine all the things it will be used to create.”
The announcement sparked outrage online, and Hugh Grant captured all the thoughts in a post shared on X, saying: “The destruction of the human experience. Courtesy of Silicon Valley.
I’ve been an Apple fan since I was a child. I grew up using Apple technology and they’ve always been pretty smart with advertising. But this… this was a huge brain fart.
You can check out the announcement below along with some of the things other people are saying online. Let us know what you think of the announcement!
The destruction of the human experience. Courtesy of Silicon Valley. https://t.co/273XB3CfnF
— Hugh Grant (@HackedOffHugh) May 8, 2024
That Apple commercial….it’s a problem. Not in hip-hop’s “bad means good” problem. But it’s a problem.
— Cheo Hodari Coker (@cheo_coker) May 8, 2024
Really, what’s wrong with you? https://t.co/UBGszYv4CH
— Justine Bateman (@JustineBateman) May 8, 2024
.@tim_cook, someone corrected your “ad”. https://t.co/x7fWo1pwko
— Justine Bateman (@JustineBateman) May 8, 2024
Like iPads but I don’t know why anyone thought this ad was a good idea
It’s the most honest metaphor of what tech companies do to the arts, to artists, musicians, creators, writers, directors: squeeze them, use them, not pay them well, take everything and then say it’s all created by them https://t . co/ZgwXO53UZ0— asifkapadia (@asifkapadia) May 8, 2024
If you thought THIS iPad ad was weird, you should have seen the first montage where they lined up all your favorite characters and shot them. https://t.co/H21zIQ0VXI
— ʟᴜᴋᴇ ʙᴀʀɴᴇᴛᴛ 👨🏻🍼 (@LukeBarnett) May 8, 2024
by Joey Paur
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
