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Disney CEO Bob Iger says Marvel Studios has ‘lost focus’ and that Disney will focus more on ‘sequels and franchises’

CEO of Disney Bob Iger recently addressed the state of Marvel Studios and the quality of their work by stating that they have “lost focus.” Even Disney Studios themselves are losing focus as Iger says they will apply themselves more to sequels and franchises from now on, which Walt Disney wasn’t a fan of.

Last year, it was reported that Disney intended to scale back Marvel Studios’ content and implement a more “quality on quality” approach in the future. Iger has now reiterated that there will be a “reduced volume” of content, with a renewed focus on the studio’s “strongest franchises”. He explained:

“I would say we’re focusing a little more on sequels and franchises. I think it’s given the environment and given what it takes to get people out of their homes to see a movie. Relying on family franchises is actually a smart thing. In our zeal to dramatically increase volume, partly tied to the desire to chase more global subscribers for our streaming platform, some of our studios have lost focus a bit. So the first step we took was to reduce volume, reduce production, particularly at Marvel.”

Quality over quantity makes all the sense in the world and with Marvel underperforming at the box office, obviously, they want to try to fix things and correct direction. But who knows if they will be able to renew the public’s interest in the MCU. Deadpool 3 it will be a big success because people and fans will be excited about it! But after that… who knows what to expect from the fandom when the other Marvel films start releasing?

One thing I regret about Disney is that they are no longer interested in being innovative with filmmaking and storytelling, which is what Walt Disney was all about. Disney said in 1966: “I am a born experimenter. To this day I do not believe in sequels. I cannot follow the popular cycles; I must move on to new things. There are many new worlds to conquer.” .” Disney Studios no longer embraces that vision. They haven’t for a long time.

Iger went on to list some of the films on Disney’s 2025 slate, but left out a couple of MCU projects in the process. He said:

“Looking at our film schedule for 2025, we’re excited to bring audiences Captain America: Brave New World and Fantastic Four for Marvel, Pixar has Zootopia 2 and then there’s Avatar 3. And we can’t wait for the 2026 and beyond with Frozen 3, the first Toy Story film since 2019, and a new Star Wars film that brings The Mandalorian and Grogu to the big screen for the first time.”

He left it out Lightning AND Lama, leading some people to believe they have been delayed or removed from the program entirely. But nothing has been officially announced in this regard.

What do you think of Iger’s recent comments?

by Joey Paur
Source: Geek Tyrant

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