EXCLUSIVE: Barbie could have defeated her rival in the late summer, Oppenheimer, at the box office, but in the showdown at home, the man with the soft-brimmed hat wins – as far as opening weekends are concerned.
Samba TV, which measures viewership of 3M smart TVs for at least five minutes, reports that the Live+5D window for the universal title pulled on VOD 388KUS households, vs BarbieWho signed? 363K during its opening weekend on VOD In-Homes in September.
Oppenheimer hits VOD on November 21st for $19.99, while Warner Bros. Barbie Purchased on September 12th for a purchase price of $29.99 and a rental price of $24.99.
SambaTV also reports that “Millennials are over-indexed in viewership.” Oppenheimer (VOD) during the L+5D window, with the A25-34 group showing 15% overindexing and the A35-44 group showing 11% overindexing.”
On its first weekend OppenheimerThe largest age demonstration was among 18- to 24-year-olds with 32%, followed by 24- to 34-year-olds (28%), those over 55 years old (14%) and 35- to 44-year-olds (13%). The Christopher Nolan-directed biopic opened on July 21 and 23 and earned $82.4 million domestically and $180 million worldwide — staggering for a three-hour drama — placing it in second place. Barbie with a bow of $162 million domestically and $356.3 million overseas. It was the first time in domestic box office history that two films grossed more than $80 million. Barbie is the highest-grossing film of the year with $1.44 billion worldwide and Warner Bros. s best in the studio’s history Oppenheimer It is third year-to-date worldwide with $950.2 million. Both films are favored in all categories this awards season.
Samba TV collects viewership data using its proprietary content discovery technology on its smart TVs through partnerships with leading cable television providers and their subsidiaries. The analytics firm’s insights are based on a rich source of real-time viewership data across broadcast, cable, over-the-top and digital media. As is standard industry practice, the company analyzes its large proprietary data set to predict television viewership at the household level. They do not estimate viewership on non-TV devices or co-viewing (number of viewers). For example, if someone watches Disney Plus on a mobile phone or web browser and transfers the content to their Smart TV, it will be picked up by content recognition technology.
Nor do these ratings come from Universal or Warner Bros. not, but independent of Samba TV.
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Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
