“Downton Abbey: A New Era” debuts with $ 1 million in previews on Thursday

Much awaited Downton Abbey: a new era It earned $ 1.05 billion in a preview on Thursday that began at 7pm in more than 3,300 theaters. This is Focus Features’ largest launch in the United States and carries a weight of responsibility The The film will eventually bring the old shows back to theaters. Focus Features director of distribution Lisa Banelli recently promised theater owners that she would do it. “We have our superheroes,” she told CinemaCon.

Based on the SMAS series created by Julian Fallows, it generates over $ 30 million in revenue worldwide. It opened in the UK and Ireland on April 29, topping the charts with 746 locations (after the second major release there is no time to die). It is certified on Fresh on Rotten Tomatoes with an Audience Score of 98% and a Critical Score of 83%. Keep an eye out for the middle and lower adult openings.

This is the second film preview of the phenomenon, which aired for six seasons on PBS in the United States (2011-2020) and brings together full-fledged actors. Some embark on a great journey to the south of France to uncover the secret of the countess’s newly inherited mansion, while others stay on the Yorkshire estate and help shoot the film.

irveli downton abbey The film grossed $ 97 million before the 2019 pandemic.

Fellows wrote the script Downton Abbey: a new era It is produced with Garrett Naim and Liz Trubridge. Directed by Simon Curtis.

Speech: Marketing has surpassed traditional, digital and social media, podcasts and female-centric mobile games with an active screening program (including for the International Space Station crew) and a huge stream of Downton-inspired tea. Focus was the first major studio to premiere at the Metropolitan Opera in New York on May 15.

in particular:

– The cross-platform campaign has been owned by NBCU for a week. today’s schedule Take it, place yourself in the Kentucky derby and run downton abbey On NBC, covering the backstage of the upcoming film.

– Downton Abbey TikTok – Over 40 million views to date. The trailer alone reached over 25 million views. The account has grown organically over 50% since its launch.

-Downton Abbey: Official podcast served the Crowley family for nostalgia and cinema.

-Partnership with Meta, which has the highest percentage of Downton fan groups and active participation, for Fireside Chats with Julian Fallows, with over 5 million views to date. Focus said the best video ticket for the campaign was the online video recap of the first film.

– Mr. Carson (Jim Carter) fan favorite on Amazon Alexa: On a date, guide fans through an exclusive Downton Abbey audio tour, check out their Crowley nonsense and help them buy movie tickets.

-Words with Friends: The mobile game reaches a busy female audience who spends more than 10 hours a week in the game. Downton Abbey has “created” an app featuring the widowed Countess and other favorites, including opening day “Word of the Day” and a social media blitz.

– On holidays such as Mother’s Day, a fan base participated in more than 180 Downton-themed activities across the country, in strengthened alliances with local media partners.

– Focus began showing the film earlier, hitting 40 markets and over 100 screens with the film’s UK release before its US release.

– The Langham Hotel in Pasadena has resumed its Downton-themed afternoon tea for the month of May. Guests were invited to don their finest period clothing. In response to events in other venues, such as the Marcus Theaters, which offer afternoon tea service, a Downton Abbey jury hat and collectible spoon contest at select venues on May 21.

Downton Abbey: a new era It is a Carnival Films product, distributed by Focus and Universal Pictures International. Carnival is part of the Universal Studio Group.
Returning actor and new additions include Hugh Bonneville, Laura Carmichael, Jim Carter, Raquel Cassidy, Brendan Coyle, Michelle Docker, Kevin Doyle, Joan Frogat, Michael Fox, Harry Hedden-Patton, Robert James Collier, Allen Leigh, Flan , Sophie Macshera, Tupens Middleton, Leslie Nicole, Douglas Wright, Maggie Smith, Imelda Stanton, Penelope Wilton, Hugh Dance, Laura Hedok, Natalie Bay, Dominic West and Jonathan Zackay.