Fascinating trailer for Alex Winter’s documentary THE YOUTUBE EFFECT

Drafthouse Films + Kanopy have released the trailer for the upcoming documentary The YouTube effect that comes from writer and director Alex Winter of the Bill and Ted movie. The paper takes a fascinating look at YouTube, one of the world’s most powerful media platforms, and the problems and dangers it has come to cause in our time. The document tells the story of how YouTube got to where it is and how it needs to be fixed.

In the paper, “Google’s unprecedented reach of YouTube has significant and problematic implications around the world and has received far less attention than its competitors. Winter explores the ascension and acceleration of YouTube, a video sharing site that began with humble beginnings and has gone on to change the way we experience the world. Featuring exclusive access to some of YouTube’s biggest stars, the film presents an illuminating and haunting look at the platform now so powerfully embedded in our lives.

Kanopy general manager Jason Tyrrell said in a statement, “Alex Winter is one of the most thoughtful documentary filmmakers working today, and Kanopy is proud to offer six of his previous films to libraries around the world. an opportunity is presented to bring The YouTube Effect to Kanopy we knew it fit right in. The topic of YouTube and its lasting impact on society and its viewers is a topic worthy of critical analysis and this documentary initiates a conversation that we believe will continue in homes and classrooms where Kanopy is available through academic libraries.”

The YouTube effect aka Mass Effect: The Story of YouTube will release exclusively with Alamo Drafthouse Cinemas beginning July 7, 2023 before expanding to more theaters nationwide on July 14, followed by its debut on Kanopy and other digital platforms.