EXCLUSIVE: skydances spy comedy, spooky, is the most watched debut film in the history of AppleTV+ via Samba TV.
In the first two days after its April 21st release — and we hear viewership continued to climb through Monday and Tuesday — the Dexter Fletcher directorial earned 328.5K. That’s more than the first two days of other top-rated AppleTV+ movies, included finch (Debut November 5, 2021) at 228.5K, Funny (November 18, 2022) at 174K, tetris (March 31) at 88,000 and My Mind & Me (November 4, 2022) at 78.1,000.
The data comes from a panel of 3.1 million SmartTV households that were switched on for at least one minute. Samba TV’s research panel is balanced and weighted by age, gender, race and US Census household income (approximately 112 million). The panel is nearly 100 times larger than Nielsen’s household footprint of 45,000 households.
We also hear that the completion rate for ghostly is 20% above the average AppleTV+ plan. Apple TV+ did not comment on the Samba TV investigation. We hear the numbers are actually much larger than the Samba TV sample.
Samba TV SVP Dallas Lawrence told Deadline: “The star power of Chris Evans and Ana de Armas in the latest Apple TV+ movie ghostly helped the film top nearly every other Apple TV+ movie premiere last year. ghostly delivered the captivating combination of action-packed adventure with romance and drama, offering something for everyone in the household. If early viewership is any indication of continued success, viewers won’t see this breakout artist ghosting the streamer.
Written by Rhett Reese, Paul Wernick, Chris McKenna and Erik Sommers, ghostly follow Cole (Evans) as he falls head over heels in love with the enigmatic Sadie (de Armas). But then he makes the shocking discovery that she is a secret agent. Before they can decide on a second date, Cole and Sadie are drawn into an international adventure to save the world.
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Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
