James Cameron climbs the ladder then cuts the net to win Deadline’s 2022 Most Valuable Blockbuster Movie Tournament Avatar: the way of water made over half a billion dollars in profit after all that extra business.
Given the dormant nature of this sequel, and given the expected overall growth in this year’s global box office to $32 billion (up 24% from 2022), if there’s a point in theater progress record, it’s more premium theaters — like PLF , 4DX and Screen X – are required. These are the formats that made Avatar: the way of water a success, and after which moviegoers planned their visit to the theater. If the film industry wants to continue to make going to the cinema a better option than watching at home, it’s not just about the product, it’s about the cinema experience.
Cameron joins a list of filmmakers who have helmed Deadline’s blockbuster in recent years, including Joe and Anthony Russo, JJ Abrams, Rian Johnson and Illumination boss Chris Meledandri. This is another #1 film for Disney after previous winners Avengers: Endgame And Avengers: Infinite War by Marvel and Lucasfilm Star Wars: The Last Jedi And Star Wars: The Force Awakens.
Cameron will look to other potential Most Valuable Blockbuster Tournament crowns over the next five years: Avatar 3 scheduled to open on December 20, 2024, Avatar 4 is scheduled for December 18, 2026 and Avatar 5 is scheduled to hit theaters on December 22, 2028.
While the closing of the theater in 2020-2021 put an end to the Deadline tournament for those years, after major studios got all day-and-date experimentation in films out of their systems, it became clear that there was no better way to earning money than maximizing boxing. office receipts in a downstream waterfall model. The same goes for the bombed movies. Global marketing campaigns can turn into money for all kinds of side windows, raise a photo’s profile and fan fires at merchandise and theme parks beyond. Apple and Amazon are already embracing large theatrical windows as the first, as a major release represents a significant amount of money for their respective ecosystems of tech products and online shopping. As streaming matures, industry sources tell us there will be more competition in the supporting markets for premium film products.
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The reasonable length of a movie theater window varies between studios – in the case of Marvel films and various tentpoles it is quite long. It took about three months for Paramount to take over Top Gun: Maverick to digital homes and 210 days before the studio brought Tom Cruise’s highest-grossing film of all time to its streaming service and Epix.
Universal saw some of its films both profitable (Minions: Rise of Gru, Jurassic World Dominion And Puss in Boots: The Last Wish) and on the high-margin list (low-budget genre titles). M3GAN And The black phone). These feats were achieved using a 17-day theatrical-to-premium VOD model for films opening below $50 million and 31 days for films opening north of that threshold. So far Universal has seen that movies, especially for family titles, don’t get cannibalized a lot when a film is available both at home and in theaters – they can double-track and reap.
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It remains to be seen whether this practice will continue for other types of films. Universal’s endorsement of such a model stems from the fact that its parent company, Comcast, was initially a cable company.
With the ease of Covid, theater windows remain more than a solid business for now.
Many thanks to Deadline Associate Editor-in-Chief Mike Fleming Jr, Executive Managing Editor Patrick Hipes and Photo Editor Robert Lang for their help managing this year’s tournament.
The closing date is 2022 The most valuable blockbuster tournaments at a glance
Click the links to dig deeper into each film.
rank | Movie (Distribution) | Win
1. Avatar: The Way of Water (Disney) – $531.7 million
2. Top Gun: Maverick (Outstanding) – $391.1 million
3. Minions: The Rise of Gru (Universal) – $382.0 million
4. Doctor Strange in the multiverse of madness (Disney) – $284.0
5. Black Panther: Wakanda Forever (Disney) – $259.0 million
6. Jurassic world domination (Universal) – $229.7 million
7. The dough (Warner Bros.) – $177.0 million
8th. Puss in Boots: The Last Wish (Universal) – $120.2 million
9. Thor: Love and Thunder (Disney) – $103.0 million
10 Smile (Outstanding) – $101.0 million
Small films/big wins: M3GAN (Uni), $78.8 million; Where the crayfish sing (Sony), $74.7 million; The black phone (Uni), $67.8 million; Shout (face value) $56.7 million; Everything, everywhere, all at once (A24), $32 million
Bombs: strange world (Dis), – $197.4 million; Amsterdam (Dis), -108.4$; light year (Dis), – $106 million; Mission (Sony), – $89.2 million; Babylon (face value), – $87.4 million
Below is the top 10 breakdown (scroll to see all movies):
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Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
