‘Shazam! ‘Fury Of The Gods’ Doesn’t Fly Boxers At Its $30M Open: Here’s Why – Saturday Box Office

With new line/DCs Shazam: Wrath of the Gods Hit tracking four weeks ago with a low forecast of $35 million, it was shocking and not shocking to competing distributors. Shocking, because in a spring full of franchise tentpoles, many of which reach record highs, how can a DC property please Shazam! not keeping up with the pack? It’s not shocking – well, it’s a crazy old man Shazam!

While it’s now possible for a film to start tracking low projections and swell, since the studio spends most of a picture’s P&A in the final round before opening, the outlook for Shazam! wrath of the gods did not deviate, and now the sequel directed by David F. Sandberg, produced by Warner Bros. ‘s newly installed DC co-chief Peter Safran, after a 30 million dollars US/Canada launch at a 44% discount from the first film’s 2019 opening of $53.5 million.

Shazam 2on Friday (and previews). $11.7 million is 42% off the $20.3 million Friday + First Photo Preview. Even if Shazam 2 There’s still a long way to go before the first film opens in the United States, capitalizing on family matinees and working toward a $35-$40 million opening (which no one expects). Realize that we live in a market where we are used to superhero sequels outperforming the openings of their predecessors.

Hearing diagnostics is disabled for Shazam: Wrath of the Gods. The DC Captain Marvel received a B+ CinemaScore for the first title’s A and attracted fewer 18-34 year olds than Chapter One, 56% to 64%. Public exits on the first Shazam! was more difficult than CinemaScore’s results with 79% positive, 59% final recommendation – the sequel had similar results with 78% positive and 64% recommendation. Men over 25 were the biggest quad for it Shazam! back in 2019 at 35% and a figure of 82%; Part two had a proportion of 40% boys over the age of 25, with a lower proportion of 77%. Competitors believe that the scores on the first Shazam! wasn’t good enough to warrant a sequel. Why did New Line make one? Because Shazam! achieved earnings of $75 million after all incremental expenses of $100 million in production costs and $105 million in global marketing expenses.

Warners didn’t really drop the ball in marketing Shazam! wrath of the gods, Screening of the first trailer and cast at San Diego Comic-Con last July. Indeed by those who saw it shazam 2, 18% cited the trailer in theaters and 16% cited the YouTube trailer as the most influential marketing tool. Some sources mock me that the material for Shazam! wrath of the gods was giddy and that the conceit of “everyone’s a Shazam” detracts from the fact that he’s the all-powerful superhero.

However, that was always the spirit of this B-Tier DC superhero dating back to the first film. Also, don’t blame Warner Distribution for doing their job here: they protected shazam 2, get rid of it Avatar: the way of water over Christmas, so that Imax and PLF card formats can be accessed that weekend.

Shazam’s inability to fly at the box office has a lot to do with a lack of will among core DC fans about this sequel. It’s not part of any connective tissue in the DC Universe and never has been, and it’s a problem DC bosses James Gunn and Peter Safran want to solve. They were very open to building their new multiverse, and it was never certain Shazam would be an obvious part of their “Chapter One, Gods and Monsters”. Shazam’s ban took the shine off what was supposed to be a standalone, audience-friendly film. Again not a must for DC fans. Indeed one of the reasons why Shazam was developed at New Line as a lighter comedy project and a gravity-defying spinoff of Batman, Wonder Woman, Flash and Aquaman. While Gunn and Safran have no plans to abandon the character played by Zachary Levi, Deadline actress Natalie Sitek made it clear at the sequel’s world premiere that when there’s a trio, “it comes down to what people want.” ”

Bringing the entire DC Universe under a newly revamped umbrella is something Gunn and Safran are convinced was previously conceived by Walter Hamada The Lightning on June 16, Gunn exclaimed at DC’s press day in January, “As I’m sure everyone here knows, DC’s history is pretty messed up. It was damned.”

Yes, Shazam is family owned, just like Marvel’s ant man However, Marvel Studios increased the openings of this franchise to a peak of $106.1 million Ant-Man and the Wasp: Quantumania, because they made the deeper universe character important in the context of a larger universe, making it a must-read for fans. A major factor in this trio was the film debut of new MCU villain Kang the Conqueror, played by Jonathan Majors, who was introduced in the Disney+ series. Loki. In short, there is no reason for the public The dough And Spider-Man: No Way Home go out of your way and spend time together Shazam in the second part. He’s just not serious enough for them in terms of the bigger canon.

While all of the above may make sense in terms of Shazam! wrath of the godsBad opening, there was another inherent element that didn’t work and that is the aging of the picture’s protagonist, Billy Batson, from a 12-year-old in the 2019 film to a teenager in part two. The first Shazam! charmed as a superhero version of the Tom Hanks classic Big, and well, aging Shazam into a teenager isn’t that sweet. No one was looking for a superhero sequel Big.

Must Shazam! wrath of the gods Achieving its $85 million worldwide launch on a $125 million production cost, is it still turning a profit? Marketing costs for the sequel are similar to the first, if not less, as the new Warner Bros Discovery is all about promoting their IPs through their own and managed TV and streaming tentacles with an efficient effort. I heard from connoisseurs that it would be quite difficult to get it Shazam! wrath of the gods in black.

Here are the top 10 box office picks from Saturday morning:

1.) Shazam! wrath of the gods (NL) 4,071 cinemas for 11.7 million dollars, 3 days 30 million dollars/Week 1

2.) scream VI (Par) 3,676 (+1) theaters, Fr. $5.1 million (-73%) 3 days 18 million dollars (-60%)/total $76.5 million/week 2

3.) Creed III (UAR) 3,477 (-530) theaters for $4.3 million (-42%), 3 days $15.8 million (-42%)/Total $128.1M/Week 3

4.) 65 (Sony) 3,405 theaters, CHF 1.575 million (-64%), 3 days $5.57 million (-55%)/Total $22.1M/Week 2

5.) Ant-Man and the Wasp Quantumania (That’s) 2,650 (-455) theaters, Fri. $1.175 million (-30%) 3 days $4.7 million (-33%), total $206.4 million/week 5

6.) cocaine bear (Uni) 2,687 (-517) theatres, Fri. $1.09M (-38%), 3 days $3.79 million (-39%)/Total $58.4M/Week 4

7.) Jesus Revolution (LG) 2,354 theaters (-165), $956,000 (-33%) 3 days $3.4 million (-33%)/Total $45.4M/Week 4

8th.) master (Fok) 3,039 (+9) theaters, Fri. $860,000 (-53%) 3 days $2.85 million (-45%)/Total $10.4M/Week 2

9.) Avatar: the way of water (That’s) 1,190 theaters (-485), Fri. $508,000 (-17%) 3 days 2 million dollars (-23%) Total $678.1M/week 14

10.) Puss in Boots: Last Wish (Uni) 1,735 theaters (-81), Fri. $420,000 (+19%) 3 days $1.8 million (+3%), total $182.9 million/week 13