AMC Entertainment will debut its new line of retail popcorn on March 11 — the Oscars weekend — at hundreds of Walmart locations, the company announced this morning.
CEO Adam Aron’s latest effort to diversify the giant movie chain from a gold mine to an AMC credit card company includes three flavors of microwavable and ready-to-eat popcorn (Lightly Salted, Classic Butter, Extra Butter) to be called Perfectly Popcorn. The news comes as the company will announce its final financial results after the bell today.
The microwave version is expected to cost $4.98 for a six-pack; the pre-made bags for $3.98 each.
The snacks will expand to more than 2,600 Walmart stores in the coming weeks, and Walmart.com and AMC expect even broader distribution channels later this spring.
Aron made a foray into the multibillion-dollar popcorn business “with home popcorn that has the authentic taste of real movie popcorn” as the company “fulfills a promise to our moviegoers and our investors.” The CEO first announced the initiative in the fall of 2021. Last year, the company hired former Frito-Lay, Pepsico and Hostess Brands director Ellen Copaken to the new role of vice president, growth strategy.
“We could not have found a better partner than Walmart for this significant expansion of the AMC home experience,” he said.
AMC has been making movies better in theaters for years, he said. Now we continue with Make Movies Better, this time from the comfort of your home. And with popcorn now on shelves, we remain focused on future innovations that will continue to surprise and delight moviegoers and our shareholders.” Aron has been a master distiller, although the biggest struggle at the show lately has been getting people back into theaters rather than encouraging them to stay home.
A move earlier this month to introduce per-seat ticket prices at theaters sparked a backlash.
The CEO of Meme-Aktiengesellschaft has millions of private shareholders to please and regularly interacts with them on social media. He teased the new popcorn line on Twitter last week.
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Source: Deadline
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
