From Letizia’s Fury to Internet Haters: Victoria Federica’s Controversies

Victoria Federica has become the influencer of the Spanish royal family, something that doesn’t seem to fit the family very well. The young woman has just turned Hoss Intropia Ambassador and it seems that Zarzuela would be completely against this decision. Queen Letizia is said to be the one who has seen her niece’s new professional project the most: “She does not want her or her daughters to be associated with the image of her husband’s niece, King Felipe VI,” they have told sources in near Informalia. Leonor, Sofía and Letizia have worn designs from this firm more than once, but it seems the Queen doesn’t want to tie her daughters to what Victoria Federica does or doesn’t do.

Another ambassador of the fashion brand is also its influencer, María García de Jaime, who shares a close friendship with the king’s niece. Hoss Intropia has published an image of both on their social networks and the criticism has not been long in coming through the comments. “Nooo! Did you seriously draw this girl? It makes me want to buy your brand”, “Is Victoria Federica really the best representative of the brand? I can’t believe it”, “The clothes are beautiful, the women you put in this campaign represent such a lack of values ​​that it means to me that I will not buy from you anymore. What a mistake to compromise a brand in this way,” are some of the comments that can be read in the publication, where we see the royal wearing clothes from the well-known firm with her friend.

Will the brand regret signing the young woman? It is clear that the firm’s followers are not very happy with the new ambassador, as they do not feel identified with her. For her part, Victoria Federica published an image of her wearing the company’s clothes on her Instagram account: “Enjoying the city with @hossintropiaofficial 🫧❤️ #HiCity”. On this occasion, she received positive comments from some of her friends, such as Tomás Páramo, who complimented her “Wonderful!!!!!!!!!” and the brand itself that promotes it: “Monísima!😍”, they write from Hoss Intropía’s profile.

Since opening her Instagram profile to the public, the young woman has not stopped attending major brand events. Her mother, who always tries to avoid the media, would not be very happy with the new life of Victoria Federica, who does not seem to take her opinion very seriously. Today he collects just over 217,000 followers on Instagram, a figure far removed from that of the great Spanish influencers. For better or for worse, her public appearances always give a lot to talk about, and maybe that’s why brands are taking notice of her more and more.

Through this new phase in his life, he has met other influencers such as: María Pombo, who referred to the royal as “a Carlota Casiraghi, a person who can be the image of many very powerful brands, I think if he does well like he does, he can go very far,” explained the influencer at the Idol Awards held last March. María Pombo, who has nearly 3 million followers on Instagram, does not consider Victoria Federica an influencer as we know it. The royal has a good relationship with the three sisters, but it seems that Marta is the one who has the best harmony with the young woman.

Be that as it may, Victoria Federica has become the most public part of Spanish royalty. He is deaf to his family’s opinion and follow his path on social networks, something that became clear after signing with ‘Soy Olivia’, the influencers agency that represents other celebrities, such as Laura Matamoros or María Fernández-Rubíes. Undoubtedly, among its client portfolio is the most valued in the influencer world, which is why the royal did not hesitate to bet on this agency. It remains to be seen whether her new job as ambassador of Hoss Intropia ends earlier than expected, given the reaction of the followers of the clothing company.