Hailey Bieber shows off her very toned abs as she models swimsuits to fill her Rhode Passionfruit Jelly on a pristine beach

Hailey Bieber works out every day.

And on Friday, the Vogue model showed what sports can do.

The 26-year-old Arizona star flaunted her abs and tiny waist in a bandeau top with a towel wrapped around her waist.

The cover girl, who was spotted topless earlier this week, also wore heavy mustard and red bracelets.

In another photo, Justin Bieber’s wife wore a floral bikini top while holding pieces of passion fruit on a beach.

“PASSIONFRUIT JELLY IS HERE – had the most fun photographing and creating this fragrance. I hope you love it as much as I do – now available at rhodeskin.com @rhode,” the star wrote in her caption.

She was spotted topless earlier this week.

Also on her chest was a “bra” with a yellow gold chain that went around her breasts, around her neck and behind her back. And this “bra” wasn’t cheap because it was set with diamonds.

PageSix revealed the necklace is Jacquie Aichie’s 50 Diamond Bra, which costs more than $10,000.

Models Emily Ratajkowski and Olivia Culpo are also fans of Aichie’s designs.

However, the photo shoot was not new.

It was first seen last week when Kendall Jenner’s good friend launched her new collection for her skincare brand Rhode.

Rhode is the cover girl’s middle name.

Last week, Bieber shared the photos on Instagram with the caption, “PASSIONFRUIT JELLY. New passion fruit gel lip treatment coming 4/6. Join the waiting list now at rhodeskin.com @rhode.

A multicolored bikini top was seen walking the runway in these older photos.

Hailey launched her Rhode skincare range – named after her middle name – in June 2022.

Cute Chica: The 26-year-old Arizona star was spotted on a beach

Playful: Pop star Justin Bieber’s wife beams as she holds half a piece of fruit in a very suggestive move

Stupid Hail: Also on her chest was a “bra” with a yellow gold chain that went around her breasts, around her neck and behind her back

With Top on: Last week Bieber shared the photos on Instagram and added the caption “PASSIONFRUIT JELLY”. New lip treatment with passion fruit jelly coming now 4/6 waiting list’

Since then, the company has flourished.

CEO Melanie Bender, who joined the company in October 2022, recently spoke to Vogue Business about the brand’s astronomical sales numbers.

“We passed the eight-figure mark [sales] Threshold in just 11 days of sale. It beats anything I’ve ever seen,” Bender said.

She added that Bieber is also involved in all aspects of the business.

Bender explained, “As founder and creative director, she plays an important role in product development and the overall creative direction of the brand.

“We talk to her more than once a day to build our formulas and priorities around what she identifies as market needs,” she added.

Less than a year later, Bieber is now planning global expansion, with the line launching in Canada, followed by a UK branch.

All four now: She was also spotted shirtless earlier this week

Justin accompanied his wife to a dinner party in Toronto last week to help her celebrate Rhodes’ debut in Canada.

Last fall, Hailey was named to Forbes magazine’s 30 Under 30 list, earning a spot for her thriving business.

The star took to social media to share the news and she wrote: “Thank you @forbes @forbesunder30 so excited for this cover and so excited for everything to come with @rhode and thank you team @rhode for giving me gave the worst team could ask.

“The journey is one that pinches me daily. Cover of @timtadder story written by the amazing mcgrathmag @hairinel @leahdarcymakeup @danixmichelle #ForbesUnder30.

In the accompanying interview, Hailey revealed that during the development process, she and her business partners went through several rounds of reformulating products until they met their standards, while making sure that each product’s price did not exceed $30.

New look: Also on Friday, she posted this photo of herself in green