The People’s Choice Awards are expanding. NBCUniversal has announced that there will now be an entire ceremony dedicated to country music.
The People’s Choice Country Awards will air on NBC and Peacock in September, live from the world-famous Grand Ole Opry stage in Nashville.
The two-hour show will, according to NBCU, “capture the rich connection between country music and the Opry through musical performances, cross-genre collaborations, legendary tributes and moments of surprise that regularly occur at this iconic venue.”
The People’s Choice Country Awards recognize the “biggest and best” in country music, voted solely by fans. Honorary awards are also given.
“We are thrilled to partner with the Grand Ole Opry to bring country music’s biggest celebration of the year to Nashville,” said Cassandra Tryon, senior vice president, live events, NBCUniversal Television & Streaming. “Country fans love their music and there is no better place to host this event than on country music’s biggest stage.”
The show is produced by Den of Thieves, with Jesse Ignjatovic, Evan Prager and Barb Bialkowski serving as executive producers.
The People’s Choice Awards currently has a category for Best Country Artist of the Year, which went to Carrie Underwood in 2022. Country artists are also often recognized in the general categories. Last year’s show drew about 3.8 million live+ same-day viewers, according to Nielsen data.
The People’s Choice Awards were originally presented by E! in 2017, with its first broadcast on the network in 2018. The Country Awards Show is part of a partnership of NBCUniversal’s equity stake in Opry Entertainment Group with Atairos that closed last year.
Source: Deadline
Ashley Root is an author and celebrity journalist who writes for The Fashion Vibes. With a keen eye for all things celebrity, Ashley is always up-to-date on the latest gossip and trends in the world of entertainment.
