Weak and brittle hair? This is the hair routine you need to strengthen it and prevent breakage.

You’ve probably noticed it for a while: your hair is weak, brittle, without shine or volume, and you find it thinner than usual. Peaceful! Having brittle hair is more common than you think.

This hair type is often characterized by a dry, brittle and damaged look and feel of the hair. The causes can be several; due to genetics, due to seasonal changes, due to the overuse of thermal devices, due to improper brushing or due to a sequence of chemical processes. The result? Weak hair, frizzy, split ends, dry, difficult to manage and prone to breakage.

When taking care of and pampering your hair, in addition to following a hair routine, it is important to follow a set of tips and tricks adapted to your hair. Take note!

• Be careful when brushing your hair when it is wet. We recommend that you detangle the hair with a wide-toothed comb before washing your hair for more softness.
• Avoid excessive hair washing. Excessive use of shampoo can dry out hair, making it weak and vulnerable to damage. Try spreading out washes and use a dry shampoo if you need to refresh your hair quickly.
• After bathing, use a soft microfiber towel to dry your hair and do not rub your hair.
• Lower the temperature of the thermal kitchenware. Heat is our hair’s worst enemy. The heat from blow-dryers, flat irons and curling irons absorbs moisture from your hair, so if you’re going to use tools, keep the temperature low and always apply a heat protectant beforehand.
• Cut your hair regularly. This prevents split ends from rising through the hair fibers, which can lead to hair breakage and a finer appearance.
• Use the right hair care products. Like the ones in the new range Goldwell Bond Prowhich help to end breakage and split ends, strengthen and restructure hair from the roots.

Imagine a new care line that immediately saves hair, even the most fragile and damaged, without weighing it down. Is Bond pro! The ultimate professional solution Goldwell Formulated to end breakage and split ends, for stronger, more resistant and beautiful hair.

Thanks to the innovative active ingredient Inter-Amino-Bond Builder, the hair is strengthened from the inside. The peptides and amino acids in the formula penetrate the cortex and target the areas of the hair that show the most damage. injury. For example, the compounds from the extracts of red and brown algae form ionic and hydrogen bonds, allowing these peptides to be fixed in the cortex, achieving greater strength and resistance from within.

Meanwhile, Goldwell’s patented MicroPROtec complex distributes all essential ingredients quickly and evenly for results you can see and feel instantly. Do you want to know all the steps of the routine?

Step 1: Fortifying Shampoo. Provides immediate care and structure to brittle and weakened hair. Goldwell’s integrated FadeStopFormula minimizes color loss with every wash.

Step 2: Fortifying Conditioner. Instantly strengthens hair and protects it from damage caused by combing or brushing.

Step 3: 60 second treatment. Strengthens up to 100% of the hair fiber in 60 seconds to prevent breakage and split ends. It also seals the cuticle without weighing it down, leaving hair soft and protected.

Step 4: Repair & Structure Spray. Smoothes the hair surface and prepares it for styling. It offers long-lasting protection that is activated during drying and withstands the stressors of everyday life.

Step 5: Day & Night Bond Booster. Reduces breakage and split ends by up to 99%, while providing strength and lasting stability to the hair fiber. This formula contains the highest concentration of Inter-Amino-Bond-Builder, making hair 10 times stronger. For a more intensive effect, leave it on overnight, without rinsing it off in the morning.

Try the new range Goldwell Bond Pro from double senses and say goodbye to weak and brittle hair! Available in all Goldwell Salons.