This perfume that is supposed to remind us of the person we miss the most is buzzing on TikTok

Sold out in less than five hours, PHLUR’s Missing Person perfume is talked about on the Chinese social network for its ability to make people cry. We explain.

“Only one being is missing, and everything is depopulated”. These lines by Alphonse de Lamartine, published in 1820 but couldn’t be more timeless, may have been the inspiration behind the brand’s latest creation. PHLUR extension, missing person – which could be translated as “the person we miss” in French.

Indeed, the young perfume house, created in 2015 and whose different juices are inspired by the feelings, both intimate and universal, that the memories of the moments and experiences lived in us bring back to life, has been imbued with the feeling of emptiness left by the person loved to imagine this fragrance with notes of musk, jasmine, neroli, orange blossom and blond wood.

But more than her olfactory pyramid, which Miss Person talks about on social media — and which has convinced more than 200,000 people to sign up on the waiting list — it is her ability to arouse many emotions in the people who breathe itand also to shed some tears…

Missing Person by PHLUR, the scent of nostalgia for the good old days

The excitement around PHLUR’s Missing Person fragrance started last March, when content creator Rachel Rigler posted a video on her TikTok account calling the creation of the perfume “the most interesting perfume I’ve ever smelled in my life.” feeling of being in love”.

@rachelrigler

The scent of YOUR LOVER’S SKIN?! 🥰 #profumo #fragrance #fragrancetok #phlur

♬ original sound – Rachel Rigler

Intrigued by the fragrance, makeup artist Mikayla Nogueira also wanted to test the product and shared a video on her TikTok account, which now has more than twelve million views. “I don’t know how to explain it, she smells like someone you love and miss,” she explains as tears begin to cloud her eyes.

Five hours later, the bottle was sold out and the waiting list already had more than 200,000 subscribers.

@mikaylanogueira

This is literally the most unique perfume, it’s so STRANGE it instantly makes you think of a person @rachelrigler #perfume #perfumok

♬ original sound – Mikayla Nogueira

Since then, videos of “first impressions” of the perfume have been posted on the Chinese social network every day. And the emotion is often there! But how can a perfume be the source of these different waves of feelings?

Influencer Chriselle Lim, who bought PHLUR in 2021 and whose first launch as brand director, tells the magazine Adorn :

We all have someone we miss in our lives. The beauty of perfume is that it is inherently nostalgic and takes people back in time emotionally. […]

I think it’s become almost like a therapeutic scent for people. It inspires them to embrace the emotions they have experienced and to talk about the ones they are missing. It is such a comforting and enveloping scent that it can create something very meaningful in response.