‘Dopamine Beauty’: The ‘Beauty’ Trend That Instantly Improves Your Mood

A beauty trend What improves your mood? Yes, there is, and it has nothing to do with the product itself, but rather with its image. The ‘Dopamine Beauty’ trend is born in a post-pandemic moment when neutral colors are on the run. After the period of incarceration, many aspects of life changed, including in the most powerful commercial industries such as fashion and beauty. This is how the neon, bold and vitaminized colors began to invade the industry dressing all of its products with more vibrant palettes.

The market changed its style guide and catalogs around the world started full-color garments, dopamine accessories, cute stuffed makeup and new packaging who (even now) impregnate our favorite beauty products with life and color. Several years later, this vitaminized ideal is maintained and under the concept of anything goes, it is all about improving the mood of the consumer. The result? More positive and happy attitudes with simple coloring strategies. The effects of colors have been studied for decades and their ability to influence our mood has been proven. In reality, the choice of color we make to dress and make up can have a direct effect on our behavior and in the perception that others have of us.

The dopamine, Also known as the hormone of happiness, it is responsible for providing a sense of well-being, relaxation and pleasure, while regulating mood. In the same way that the color choice we make would have an effect on our energy, it is also believed that all those colors full of contrasts and light that match the palette of a rainbow can make us feel better. And it’s right here where the… trend dopamine beauty. That Yes, far from makeup designs, these 2022 skincare brands have taken it to their field by creating super colorful packaging like Drunk Elephant, Byoma or Innia Beauty that stands out for an ultra colorful and energetic aesthetic.

The intention is that the intensity of colors helps you to feel better. And that is, yes a product makes you feel beautiful, but also makes you smile simply because of its colorful message, better than better. The sensory part of cosmetics is something very important and all the senses should be involved: textures, colors and scents are designed to make you feel good when using the products. Would you like to know some of the companies and products that maintain this ideal of dopamine beauty even in their own? packaging of products? Below we present some models from our favorite companies.

Birchbox is one of the pioneering monthly subscription services in the beauty industry. Her service aims to send her subscribers a box of four or five selected samples of makeup or other beauty products that meet the requirements of each skin type. After a preliminary questionnaire in which the agency will discover which products and ingredients best suit your beauty routine, Every month Birchbox sends a package with super colorful products where you can enjoy the best news from your favorite companies.

BYOMA is a skincare brand that wants to break with the established order in the beauty industry. The goal, since its birth in 2020, is the bet on a solution that strengthens the skin’s barriers to fortify, build, balance and clear the skin. Featuring a square and rectangular silhouette, these colorful containers clash with the concept of classic beauty brand containers. In addition, it should be noted that all BYOMA packaging is made from 100% recyclable single-material plastic. This makes subsequent packaging management and recycling much easier and effortless. In addition, its square shape allows shipments “more efficient, reducing the ecological footprint” Of the brand.

“We are committed to using only those ingredients that provide a direct benefit to the skin or support the efficacy of our formulas. We never consider whether something is synthetic or natural, instead we choose ingredients based on their biocompatibility.” Drunk Elephant is one of those beauty agencies where less works more, where the skin category doesn’t exist and what really matters is the formulation, always only start with ingredients that are beneficial for skin health. A range of formulations adapted to each skin type, with a small molecular structure that is easy to assimilate and effective active ingredients that also support and maintain the skin’s acid mantle. In addition, the full color packaging is a true jewel of a toiletry bag.

The use of colors has become one of the distinguishing features of Innia products. “We firmly believe that the choice of rainbow colors will allow us to experience the moment of the facial care routine in a different way”. The sensory part of cosmetics is something very important and all senses should be involved: textures, colors and scents are designed so that you feel good when using the products. Hence the fantastic packaging, where the funniest colors merge with the best formulas.

It is defined as the first cosmetic brand created in Spain that implant the concept of “without gender” in the world of makeup. Famous for her colorful palettes and for her campaigns with beauty influencers with whom she collaborates to develop new collections, Krash is one of the most relevant dopamine companies in our country.

“Our inspiration is colors. That’s why we developed a unique color system that allows you to find the same shade in many different products. Every number is a color.” An ode to color therapy that we will not only see in the wide product range, but also in packaging that has made this Spanish company one of the group’s favorites millennial. The key? Accessible quality products with a super-positive mood, so typical of the Dopamine beauty.

curly mane, This is the brand you have been looking for. Made in Spain and with a retro image, it has found a niche in the showers of all curly hair. “We want to contribute with a friendlier and more considerate cosmetic based on vegan products, tested on humans only, locally manufactured with rich and nutritious ingredients.” Rulls brings out the best in your hair without thinking too much. Your hair is unique and it’s time to celebrate that richness with this signature that, besides being aware, is very colorful, with pink as the base of everything.

All cake products are formulated with a blend of ingredients derived from nature and other ingredients designed to work. “At Tarte, we believe in pushing the boundaries of beauty, breaking stereotypes and being kind. We believe in high performance and naturalness.” The result is a cocktail of Mother Nature’s fruit and plant extracts, clinically proven ingredients, vegan options and consumer-proven results, in packaging unique, fun and the most groundbreaking.