Hyaluronic Acid: Why It Is Recommended From Age 25. applying

A quick Google search for hyaluronic acid leads to pages full of options for facial moisturizers, serums and masks from a host of brands, all of which boast of this substance as a key component of their products. It is one of the best known ingredients, both in cosmetics and in infiltrations, and for a year now it has been one of the most desired active ingredients for skin care. But why?

Hyaluronic acid is a polysaccharide – actually starch – that is already present in the tissues of our skin and acts as a ‘store’ for water molecules. It is responsible for maintaining the tone, texture and hydration of the skin. “Hyaluronic acid is considered the irrigant of collagen, which in turn keeps the skin elastic, hydrated and taut,” say Drs. Mar Mira and Sofía Ruiz del Cueto.

When the skin is not able to replenish the water level, external help is needed in the form of moisturizing creams, serums, masks, infiltrations. “Up to the age of 25, the skin replenishes itself with the hyaluronic acid present in the body. But after the age of 25, the skin tissues and the recovery cycle slow down. It is at this time that you should start applying a serum or moisturizer with hyaluronic acid in your facial care routine to restore the skin’s hydrolipidic barrier,” explains Dr. Mar Mira out.

While it’s not new to nourishing the skin by drinking plenty of water, following a proper diet, or using high-quality moisturizing creams, the awareness of hyaluronic acid has grown to the point where brands are showing its percentage in the composition of products with big, bold letters on their labels. packaging. A 2021 report from Grand View Research, a U.S. market research and consulting firm, estimated the global hyaluronic acid market at $8.9 billion and predicted an annual growth rate of 7.45% between 2022 and 2030.

“The popularity of hyaluronic acid can be attributed to social networks and thus to people’s greater access to information about the molecule and its benefits. In Spain, 50% of the population has sensitive skin, which is often drier and more dehydrated, and hyaluronic acid is a key ingredient to improve this type of skin.”

In addition to being used as a topical agent, hyaluronic acid is also injected into the layers of the skin. “With hyaluronic acid infiltrations, we achieve that the face is hydrated, toned, radiant, fresh and juicy. In fact, thanks to these results, this active ingredient has been named one of the top beauty trends of 2022,” says Dr. Sofia Ruiz del Cueto.