Beauty innovations of the month: hair elixir, Zielinski & Rozen perfume and a new product from Elena Krygina

Beauty innovations of the month: hair elixir, Zielinski & Rozen perfume and a new product from Elena Krygina

We were pleasantly surprised at how the industry is accelerating and that launches are happening more frequently and more actively than usual. Unfortunately, there are still a few innovations in decorative cosmetics, but the body and hair are absolutely not bothered. To go.

Liquid Potion Oi Liquid Shine by Davines

Liquid elixir Oi Liquid Shine, Davines, 4780 r.

We love products that reduce time spent in the shower. Therefore, what you need is the innovation of the Italian brand (and especially during the hot water shut-off season). The elixir should be applied to damp hair after shampooing and rinsed off. The shine of the strands and the signature scent of the Oi series are included. And yes, it is usually not necessary to apply a conditioner or mask after the potion.


Effaclar H Iso-Biome Soothing Cleansing Cream-Gel, La Roche-Posay

Effaclar H Iso-Biome Soothing Cleansing Cream-Gel, La Roche-Posay, 1570 r

A very interesting launch dedicated to weakened skin in the fight against acne. Both faces and bodies. The cream-gel cleanses and moisturizes at the same time and helps maintain and regenerate the microbiome that has been disrupted by therapeutic agents. We love that brands take care of all skin issues, love it.


Perfume Musk, Zielinski & Rozen, 5724 R.

Perfume Musk, Zielinski & Rozen, 5724 R.

The novelty of the brand, which has literally won a fan base with its scents, is different from what we are used to. Musk is white leaves strewn with tufts of fresh grass and moist vetiver. And a dynamic, light and small animal – not everyone can tame it for sure.


Perfume Iberian Leather, Memo Paris

Perfume water Iberian Leather, Memo Paris, 31770 r.

Fans of leather fragrances, rejoice. Specializing in them, the brand presented a novelty – a noble and deep, trailblazing tobacco-spicy fragrance inspired by Spain and the lion traditionally depicted on that country’s coat of arms.


Cream tone Chic Touch, Divage

Cream tone Chic Touch, Divage, 389 r.

While we haven’t been following it closely, the Russian brand has managed to redesign and rock its line of makeup products from start to finish. A tint that can be used on cheeks, lips, and eyes just hit the heart. Intense, but melts easily under the warmth of the fingers, matte, but transparent, it perfectly creates both mono makeup and facial highlights. And it will last a long time even in hot weather.


Permanent eyeliner Your eyes, 104, Annbeauty

Permanent eyeliner Your Eyes, 104, Annbeauty, 1800 R.

We sincerely rejoice whenever a Russian decor brand releases great stuff, especially a hard-to-use product like eyeliner. Yes, yes, because a successful pencil should be moderately soft, moderately dense, glossy, shadeable and not fragile. All in the kit and even with exceptional durability.


Eau de Parfum Open Mind, State of Mind

Perfumery water Open Mind, State of Mind, 201000 r.

As you can guess from the color of the bottle glass, this is a water sports story. The New State of Mind has everything we value light summer scents: green tea, lotus, melon, and sea salt.


Shower gel Yuzu Body & Hand Wash, Ostrikov Beauty Publishing

Shower gel Yuzu Body and Hand Wash, Ostrikov Beauty Publishing, 990 r.

Beauty entrepreneur Sergey Ostrikov introduced a new product in the assortment – shower gel. We were mesmerized by its 460ml volume and the cool fresh aroma of yuzu citrus that will surely cheer you up in the morning. Separately, we note that Sergey, without leaving any heroes in the shade, put on the label the names of the chemists or brand team that developed the product.


Solid hair shampoo “Volume and Recovery”, Smorodina

Solid hair shampoo “Volume and Healing”, Smorodina, 590 r.

The Magnitogorsk brand continues its unstoppable eco-track. Solid shampoo is packaged in a box made of environmentally friendly cardboard without lamination, and the bar itself can replace three cans of shampoo (plastic savings are welcome). But among other things, the fluff foams up and smells incredibly delicious.


Hand Cream, Krygina Cosmetics, 1150 r.

Hand Cream, Krygina Cosmetics, 1150 r.

A mango scent, a recognizable metallic tube and a black label – these are all the novelty of Elena Krygina’s brand – hand cream. You need such a base from the cream as a whole: no fat content, fast absorption and obvious nutrition and hydration. All this is here. And the bonus is panthenol, which accelerates regeneration. Kitten owners, take note.


Radiance Culture Concealer by Irina Livental, Russian Beauty Guru

Concealer “Culture of Shine” Irina Livental, Russian Beauty Guru, 1100 r.

No question about the new RBG concealer – it’s quite dense, yet easy to spread on the skin, covers redness perfectly and really adapts to the skin tone. Nothing – not the most convenient packaging we have to look for an approach so as not to scoop too much and not get the neck dirty.


Hand cream Perfumed Hand Cream, Aadre

Perfumed Hand Cream, Aadre, 1890

Like the famous L’Occitane cream, only better, the colleagues of the author of the article concluded. The novelty of the Russian brand has a magnificent smell of white flowers and the perfect consistency, thanks to which the oily cream is absorbed almost instantly and visibly nourishes the skin.


Shiso Purifying Face Wash, Thann

Shiso Purifying Face Wash, Thann, 2300 r.

If you haven’t tried Thann yet, we think you haven’t read our articles carefully. The Thai brand takes great care, and the new foam with rice bran oil is no exception. It cleans dirt easily and naturally and leaves no tightness behind.


Sunscreen Moisturizing Face Cream SPF 30, Aravia Professional

Sunscreen moisturizing face cream SPF 30, Aravia Professional, 1300 r.

In the summer without sun protection – nowhere. Therefore, we are ready to sing praises to Russian innovations. Especially when, in addition to the SPF itself, it contains immediately restorative components – panthenol, betaine and vitamin E.


Shampoo conditioner Serie Expert Chroma Crème, L’oreal Professionnel

Shampoo-cream Series Expert Chroma Crème, L’oreal Professionnel, 1930

An interesting new product line from a professional hair brand aimed at neutralizing unwanted tones in the hair. In addition to the already familiar purple shampoo for blondes, this series contains a blue pigment that neutralizes red for light blond and green, and red for dark blond.


Exfoliating hand soap Jasmine & Cassic, Giardino Magico

Exfoliating hand soap Jasmine & Cassic, Giardino Magico, 1150 r.

The editors were quite acquainted with the new Russian brand (albeit with an Italian flair) – a cool-smelling hand soap stood proudly in the editorial bathroom. The ultimatum passed the test with a plus – every editor liked the delicate aroma, gentle scrub and fluffy foam. We are already buying a new bottle, and we recommend that you familiarize yourself with the fragrances of the brand – for 5-6 thousand rubles you can become the owner of a small beautiful and bright niche. Our favorite is Rose & Almond.


Revitalift, L’Oreal Paris smoothing exfoliating gel for washing

Straightening exfoliating gel for washing Revitalift, L’Oreal Paris, 650 r.

In addition to the Revitalift line, there is a wash gel with glycolic acid, which allows you to exfoliate the skin and give the epidermis a shine and an even healthy tone. One caveat – AHA acids increase the skin’s sensitivity to the sun, so don’t forget the SPF.


Body Moisturizer, Don’t touch my skin

Body Moisturizer, Don’t touch my skin, 1890 r.

Brand Adela Miftahova released body products – cream and gel. Both products are fragrance free. We call it “cream scent” among ourselves. Separately, it is pleasant that the body cream is enriched with niacinamide and amino acids – after all, not only the face, but the entire skin needs proper care.


Probiotic serum against skin imperfections Normaderm Probio-BHA, Vichy

Probiotic serum against skin imperfections Normaderm Probio-BHA Vichy, 1979 p.

The serum for those coming out of puberty, acne, inflammation and blackheads… came out with them. An acid and probiotic complex helps cleanse and even relax the skin. Don’t forget the SPF!


Eau de parfum set Moscow Three, Vilhelm Parfumerie

Perfume water set Moscow Three, Vilhelm Parfumerie, 15250 r.

We love such stories – one of the most well-known perfume brands of recent years has arranged a strong collaboration with the Pushkin Museum. The result – new packaging with works of art (no hands throw out) and products.


beauty box 82 boxes

Beauty box 82 boxes, about 9000 rubles.

A cool beauty box containing full-size Korean cosmetics, put together according to the principle of “We have thought of everything for you”. By purchasing a box like this, you get great products, a ready-made care program, fun products and big savings on your beauty budget. We are already trying the second box and we are very, very pleased.

Source: People Talk

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