You will buy happiness for money: what is neurocosmetic

While everyone said that the love of money could not be purchased, the beauty industry made a great breakthrough and created real bottles of happiness. In April of this year, Swiss-Canadian brand Lucas Meyer Cosmetics launched Claritt’s Glowcytosin Face Cream with the effect of falling in love. And the American company Neurae has a body oil that minimizes negative emotions. We understand that it looks like marketing, but there is a “magical” explanation – this is neurocosmetic.

Anna Dycheva-Smirnova, an international expert in the field of perfume and cosmetic marketing, especially for Peopletalk, explained what the neurocosmetics are and how to afford it.

Anna Dycheva-Smirnova is the author of the Telegram channel Beautyad

Neurocosmetics and composition

“Neurocosmetics, cosmetics, dermatology, neuronauk and psychophysiology. It combines active substances that affect not only the skin but also the nerve endings. In other words, neurocosmetics see the skin as the“ expansion ”of the nervous system.

Neurocosmetics include:

– Neuropeptitis and modulators;

– Biomimetic peptides that mimic signal molecules;

– Extracts that affect the nerve endings (blue lotus extract, passiflora, black pepper);

– Aromatic complex moving throughout the smell system;

– Antioxidants and adaptogens that reduce cortisol.

If ordinary cosmetics pay attention to the horny layer, moisturizes, nourishes, then neurocosmetic emotions, productivity, sleep, mood heal or relax.

The effect of neurocosmetics on the beauty industry

With the development of neurocosmetics, new beauty trees emerged. For example, emotional beauty and functional perfumes.

Emotional beauty. During the sponge, people began to chase small joys: a walk, buying, food or care. Then they started to deal with emotional beauty. This is the care of a psycho -essential state through a beauty routine. The main idea is that cosmetics should be pleasure. It is not only about the properties of the product, but also the aroma, texture and even packaging. For this segment, lavender, chamomile, roses, bottles with soft touch effect and soothing components are used. The connection between emotional reactions and skin care becomes a key factor.

Functional perfumes. This is a “useful omi aroma that gives the skin a pleasant smell and nerve endings – a feeling of happiness. These perfumes improve the mood, alleviate headaches and affect the emotional state in a positive way. This is due to oils. When applying, a certain amount of essential oil penetrates the blood circulation and a chemical reaction occurs.

The principle of the work of neurocosmetics

Anna Dycheva-Smirnova added that the brain and skin are a single neuroimmic network. When applying the product, the active ingredient penetrates the epidermis, contacts the nerve endings (the volume contains up to 500 million sensory nerve endings), transferring the signal to the central nervous system and endorphin is released or cortisol is released. Then a person feels relaxation, vitality or pleasure. However, with the excessive effects of the stimuli, micro -spinning is possible and some aromatic complexes can cause allergic reactions.

Numbers and Statistics

From 2022 to 2024, Google Trends neurocosmetic demands increased by 78%.

According to DSM Beauty Insights 2023, 65% of the participants believe that cosmetics should help cope with stress, and at the same time 72% of Millennians is ready to pay more for products with proven impact on the mood. 51 % Gen-Z, chose to divide on the principle of “which emotions awakens”.

The neurocosmetic segment is estimated to be 5% (Euromonitor; Mintel 2024) $ 1.2 billion by 2030 in 2023.

The average duration of the effect of neurocosmetics is 30-90 minutes. Therefore, it cannot change the real dopamine or oxytocin turns that we receive from the touch of a loved one, from the touch of sports or people.