
Last year’s trend was naturalness. Rejection of mascara, clean girl makeup and “no makeup makeup”. However, 2025 started completely differently, social network users now prefer maximalism.
A new trend has emerged on TikTok: Unrecognizable makeup. The important thing is to use many techniques and a large number of products to become “unrecognizable” with the help of cosmetics. Bloggers change their appearance almost completely and their faces look as if a filter or mask has been applied to them. For example, if you haven’t contoured or used drops to whiten the whites of your eyes, now is the time.
Here are some tips from influencers:
– hide dark circles and redness as much as possible;
– apply cream products in layers so that the effect is visible;
– brightly emphasize the eyes;
– change the shape of the eyebrows, nose and face using contouring;
– use plenty of powder for a matte look.
Users film transformations with unrecognizable makeup and say they feel confident and beautiful with it.
We are always ready to embrace new beauty trends, but this time we will stay on the sidelines. Remember that you are beautiful even without makeup.
Source: People Talk

I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.